Faye O'Brien in

Faye O'Brien

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Senior Vice President Marketing at Five Iron Golf
📍 New York, New York, United States

Faye OBrien is a dynamic VP of Marketing at wagamama, leveraging her US and UK experience to drive brand growth in the hospitality sector. With a background that includes rebranding Punch Bowl Social, she is an expert in digital transformation and multi-channel marketing. She studied Marketing at The Chartered Institute of Marketing.

Faye is passionate about creating community-focused experiences that integrate wellness and connection. She actively forges partnerships with local fitness groups, such as SoulCycle and run clubs, to embed the brand within the community and promote a holistic, active lifestyle alongside a positive dining experience.

She was recognized as one of the "90 Women to Watch in Hospitality, Travel & Leisure" in 2019.

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Experience
15 Years
Current Role
Senior Vice President Marketing
Job Level
Leadership
Location
New York, New York, United States
Personality Overview

How Faye shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Faye cares about

Community Wellness
Quoted discussing partnerships with SoulCycle and run clubs to create a "community cornerstone that fosters wellness and connection" at new restaurant locations.
Restaurant Innovation
She has shared insights on evolving consumer eating habits, such as the shift towards smaller portions, protein-focused meals, and snacking occasions.
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Career

Work history

1-2026
Senior Vice President Marketing
Five Iron Golf
3-2022 - 1-2024
Vice President Marketing
Punch Bowl Social
1-2018 - 1-2026
Vice President of Marketing
wagamama
1-2017 - 1-2018
Head Of Brand Marketing
wagamama
3-2015 - 6-2017
Marketing Manager
wagamama
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2016 - 2017
Marketing
CIM | The Chartered Institute of Marketing
2006 - 2009
Bachelor of Arts
University of Leeds
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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