Faye O'Brien

Collaborator
DISC Type : is

Vice President of Marketing at wagamama

New York, New York, United States

Overview

Faye OBrien is a dynamic VP of Marketing at wagamama, leveraging her US and UK experience to drive brand growth in the hospitality sector. With a background that includes rebranding Punch Bowl Social, she is an expert in digital transformation and multi-channel marketing. She studied Marketing at The Chartered Institute of Marketing.

Faye is passionate about creating community-focused experiences that integrate wellness and connection. She actively forges partnerships with local fitness groups, such as SoulCycle and run clubs, to embed the brand within the community and promote a holistic, active lifestyle alongside a positive dining experience.

She was recognized as one of the "90 Women to Watch in Hospitality, Travel & Leisure" in 2019.

Personality Overview

Example Driven

Consensus Builder

Fair-minded

Scenarios where both sides can come out as winners appeal to them greatly.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. They are more likely to opt for solutions that are proven in the market.

Topics They Care About

Community Wellness
Quoted discussing partnerships with SoulCycle and run clubs to create a "community cornerstone that fosters wellness and connection" at new restaurant locations.
Restaurant Innovation
She has shared insights on evolving consumer eating habits, such as the shift towards smaller portions, protein-focused meals, and snacking occasions.
Brand Growth
Has a proven track record of elevating brands, including leading Punch Bowl Social's post-bankruptcy rebranding and driving wagamama's strategic US expansion.

Media Appearances

Faye has no verified media appearances

Work History

1-2018
Vice President of Marketing at wagamama
1-2017 - 1-2018
Head Of Brand Marketing at wagamama
3-2015 - 6-2017
Marketing Manager at wagamama
3-2022 - 1-2024
Vice President Marketing at Punch Bowl Social
10-2012 - 3-2015
Assistant Brand Manager- Ember Inns at Mitchells & Butlers

Education

2016 - 2017
Marketing from CIM | The Chartered Institute of Marketing
2006 - 2009
Bachelor of Arts from University of Leeds

More Information

Social Presence :

Prographics :

Exp : 12 Location : New York, New York, United States Job Level : Senior Designation : Vice President of Marketing at wagamama
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Insights For Selling To Faye

During A Call Or A Meeting

DO's

  • When asking them questions, sound relatable and informal
  • Show genuine interest in solving their problems
  • Use phrases like ‘trust me when’, ‘your team will love’ etc.

DONT's

  • Don’t get into excessive details unless prompted
  • Don’t ask too many questions that sound too dry and objective
  • Don’t sound very transactional

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Faye is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Faye

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Faye move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Faye take some risk or not?

  • They are unlikely to take many risks.

You And Faye

Personality Compatibility


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