Faye O'Brien in

Faye O'Brien

Collaborator · DISC type is
Vice President of Marketing at wagamama
📍 New York, New York, United States

Faye OBrien is a dynamic VP of Marketing at wagamama, leveraging her US and UK experience to drive brand growth in the hospitality sector. With a background that includes rebranding Punch Bowl Social, she is an expert in digital transformation and multi-channel marketing. She studied Marketing at The Chartered Institute of Marketing.

Faye is passionate about creating community-focused experiences that integrate wellness and connection. She actively forges partnerships with local fitness groups, such as SoulCycle and run clubs, to embed the brand within the community and promote a holistic, active lifestyle alongside a positive dining experience.

She was recognized as one of the "90 Women to Watch in Hospitality, Travel & Leisure" in 2019.

Read the full overview →
Experience
12 Years
Current Role
Vice President of Marketing
Job Level
Senior
Location
New York, New York, United States
Personality Overview

How Faye shows up

Example Driven
Consensus Builder
Fair-minded

Scenarios where both sides can come out as winners appeal to them greatly. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. They are more likely to opt for solutions that are proven in the market.

Priorities

Topics Faye cares about

Community Wellness
Quoted discussing partnerships with SoulCycle and run clubs to create a "community cornerstone that fosters wellness and connection" at new restaurant locations.
Restaurant Innovation
She has shared insights on evolving consumer eating habits, such as the shift towards smaller portions, protein-focused meals, and snacking occasions.
+4 more topics Login to view topics
Career

Work history

1-2018
Vice President of Marketing
wagamama
1-2017 - 1-2018
Head Of Brand Marketing
wagamama
3-2015 - 6-2017
Marketing Manager
wagamama
3-2022 - 1-2024
Vice President Marketing
Punch Bowl Social
10-2012 - 3-2015
Assistant Brand Manager- Ember Inns
Mitchells & Butlers
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2016 - 2017
Marketing
CIM | The Chartered Institute of Marketing
2006 - 2009
Bachelor of Arts
University of Leeds
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

Other wagamama Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Faye. Free, 10 seconds.