Febin Basheer (She/Her) in

Febin Basheer (She/Her)

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Senior HR Manager - Emerging Markets at adidas
📍 Dubai, United Arab Emirates

Febin Basheer is a goal-oriented HR leader with over 12 years of experience in the MENA region, specializing in people and culture strategy. Currently a Senior HR Manager at Adidas for Emerging Markets, she previously held leadership roles at Amazon and Souq. com, driving significant HR transformation projects.

She has a pronounced passion for helping others grow, which led her to become a Certified Professional Coach and Mentor. This certification was a personal and professional goal, reflecting her dedication to coaching and employee development, which she actively practices in her leadership roles.

Febin played a key role in the complex HR integration and data migration for nearly 4000 employees following Amazons acquisition of Souq. com.

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Experience
14 Years
Current Role
Senior HR Manager - Emerging Markets
Job Level
Middle
Location
Dubai, United Arab Emirates
Personality Overview

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Decision Approach
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Priorities

Topics Febin cares about

Coaching & Mentoring
She is a Certified Professional Coach (CPC) and mentor, stating that exploring coaching theories has been a significant personal and professional goal.
People & Culture
Her current role at Adidas involves creating and driving the people and culture agenda to foster a high-performance environment across emerging markets.
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Career

Work history

5-2023
Senior HR Manager - Emerging Markets
adidas
10-2021 - 4-2023
HR Engagement Leader (MENA)
Amazon
2-2021 - 9-2021
Regional HR Project Manager - Expansions and Engagement (MEA)
Amazon
9-2018 - 1-2021
HR Services Hub Manager & Employee Services Site Leader (MENA)
Amazon
4-2017 - 12-2017
Regional HR Operations & HR Business Partner
Souq.com
In the press

Media appearances

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Education
4-2016 - 2-2017
CHRP
CIPD Qualifications
2002 - 2006
Bachelor of Technology (BTech)
Mahatma Gandhi University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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