Febin Basheer is a goal-oriented HR leader with over 12 years of experience in the MENA region, specializing in people and culture strategy. Currently a Senior HR Manager at Adidas for Emerging Markets, she previously held leadership roles at Amazon and Souq. com, driving significant HR transformation projects.
She has a pronounced passion for helping others grow, which led her to become a Certified Professional Coach and Mentor. This certification was a personal and professional goal, reflecting her dedication to coaching and employee development, which she actively practices in her leadership roles.
Febin played a key role in the complex HR integration and data migration for nearly 4000 employees following Amazons acquisition of Souq. com.
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