Febin Basheer (She/Her)

Trailblazer
DISC Type : DI

Senior HR Manager - Emerging Markets at adidas

Dubai, United Arab Emirates

Overview

Febin Basheer is a goal-oriented HR leader with over 12 years of experience in the MENA region, specializing in people and culture strategy. Currently a Senior HR Manager at Adidas for Emerging Markets, she previously held leadership roles at Amazon and Souq. com, driving significant HR transformation projects.

She has a pronounced passion for helping others grow, which led her to become a Certified Professional Coach and Mentor. This certification was a personal and professional goal, reflecting her dedication to coaching and employee development, which she actively practices in her leadership roles.

Febin played a key role in the complex HR integration and data migration for nearly 4000 employees following Amazons acquisition of Souq. com.

Personality Overview

Charismatic

Assertive

Friendly But Fast

They are charming and can persuade others to support their decisions.  They are not against taking risks and can make tough decisions when required.
 A combination of speed and relationship gets the best response from them.

Topics They Care About

Coaching & Mentoring
She is a Certified Professional Coach (CPC) and mentor, stating that exploring coaching theories has been a significant personal and professional goal.
People & Culture
Her current role at Adidas involves creating and driving the people and culture agenda to foster a high-performance environment across emerging markets.
HR Transformation
She has a track record of leading HR transformation projects, including setting up HR shared services and managing post-acquisition integrations at Amazon and Souq. com.

Media Appearances

Febin has no verified media appearances

Work History

5-2023
Senior HR Manager - Emerging Markets at adidas
10-2021 - 4-2023
HR Engagement Leader (MENA) at Amazon
2-2021 - 9-2021
Regional HR Project Manager - Expansions and Engagement (MEA) at Amazon
9-2018 - 1-2021
HR Services Hub Manager & Employee Services Site Leader (MENA) at Amazon
4-2017 - 12-2017
Regional HR Operations & HR Business Partner at Souq.com

Education

4-2016 - 2-2017
CHRP from CIPD Qualifications
2002 - 2006
Bachelor of Technology (BTech) from Mahatma Gandhi University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Dubai, United Arab Emirates Job Level : Middle Designation : Senior HR Manager - Emerging Markets at adidas
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Insights For Selling To Febin

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Display high self-confidence and expect them to have a strong personality.
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking them how they truly feel about your product
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Febin is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Febin

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Febin move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Febin take some risk or not?

  • If necessary, they will be ready to take risks.

You And Febin

Personality Compatibility


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