Federica Cascia in

Federica Cascia

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Product Marketing Manager | Smart Glasses Growth & Wearables AI at Meta
📍 New York City Metropolitan Area, United States

Federica is an innovation and marketing leader with two decades of experience turning emerging technologies at Meta, Samsung, and Philips into market-ready products. Colleagues describe her as strategic, data-driven, and creative, with a talent for bringing clarity to ambiguity. She holds an Executive Masters degree from IULM University.

Originally from Italy, Federica is passionate about pushing personal boundaries and exploring human potential. This is reflected in her personal project, "Comfort Zone Shake-Up, " a TEDx talk, and her dedication to endurance activities, including running the NYC marathon and 25 years of classical ballet training.

Unique fact: She studied classical ballet for over twenty-five years, a discipline she started at age six.

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Experience
19 Years
Current Role
Product Marketing Manager | Smart Glasses Growth & Wearables AI
Location
New York City Metropolitan Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Federica cares about

Embodied AI
Her recent work at Meta focused on Smart Glasses and Wearable AI. She has also spoken on the topic of "The Body Is the New Interface. "
Go-to-Market Strategy
A core theme of her career, she specializes in taking products from initial concept (0-to-1) to scaled adoption and turnarounds for global brands.
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Career

Work history

9-2023 - 5-2025
Product Marketing Manager | Smart Glasses Growth & Wearables AI
Meta
9-2021 - 9-2023
Brand Strategy Lead | Reality Labs Portfolio & the Metaverse (Horizon & Avatars)
Meta
12-2016 - 8-2021
Brand, Marketing & CX Strategy Lead | Consumer Tech & Multi-Device Experiences
Samsung Electronics America
5-2011 - 12-2016
Director, Consumer & Digital Marketing | IoT & Connected Innovation
Philips Lighting
11-2005 - 5-2011
Brand Manager, Global Brand Manager | CPG & Global Brand Strategy
Nestlé Waters
In the press

Media appearances

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Education
Digital Marketing: Customer Engagement
Columbia Business School
Executive Master's degree
IULM University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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