Federica Cascia

Sharpshooter
DISC Type : DC

Product Marketing Manager | Smart Glasses Growth & Wearables AI at Meta

New York City Metropolitan Area, United States

Overview

Federica is an innovation and marketing leader with two decades of experience turning emerging technologies at Meta, Samsung, and Philips into market-ready products. Colleagues describe her as strategic, data-driven, and creative, with a talent for bringing clarity to ambiguity. She holds an Executive Masters degree from IULM University.

Originally from Italy, Federica is passionate about pushing personal boundaries and exploring human potential. This is reflected in her personal project, "Comfort Zone Shake-Up, " a TEDx talk, and her dedication to endurance activities, including running the NYC marathon and 25 years of classical ballet training.

Unique fact: She studied classical ballet for over twenty-five years, a discipline she started at age six.

Personality Overview

Rigorous & Demanding

Fast But Analytical

Thorough Evaluator

They respond well to strong and respectful communication.  They like to act fast and expect others to do the same. More than the product, they care about the effectiveness of the product.

Topics They Care About

Embodied AI
Her recent work at Meta focused on Smart Glasses and Wearable AI. She has also spoken on the topic of "The Body Is the New Interface. "
Go-to-Market Strategy
A core theme of her career, she specializes in taking products from initial concept (0-to-1) to scaled adoption and turnarounds for global brands.
Human-Centered Tech
Her posts and professional focus explore how technology, particularly AI, reshapes human thinking, behavior, and identity, emphasizing human relevance in innovation.

Media Appearances

Federica has no verified media appearances

Work History

9-2023 - 5-2025
Product Marketing Manager | Smart Glasses Growth & Wearables AI at Meta
9-2021 - 9-2023
Brand Strategy Lead | Reality Labs Portfolio & the Metaverse (Horizon & Avatars) at Meta
12-2016 - 8-2021
Brand, Marketing & CX Strategy Lead | Consumer Tech & Multi-Device Experiences at Samsung Electronics America
5-2011 - 12-2016
Director, Consumer & Digital Marketing | IoT & Connected Innovation at Philips Lighting
11-2005 - 5-2011
Brand Manager, Global Brand Manager | CPG & Global Brand Strategy at Nestlé Waters

Education

Digital Marketing: Customer Engagement from Columbia Business School
Executive Master's degree from IULM University

More Information

Social Presence :

Prographics :

Exp : 19 Location : New York City Metropolitan Area, United States Job Level : N/A Designation : Product Marketing Manager | Smart Glasses Growth & Wearables AI at Meta
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Insights For Selling To Federica

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Federica is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Federica

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Federica move?

  • They can take decisions very fast if you manage to convince them.
  • Can Federica take some risk or not?

  • The risks don’t matter much to them.

You And Federica

Personality Compatibility


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