Federica Cascia in

Federica Cascia

Sharpshooter · DISC type DC
Product Marketing Manager | Smart Glasses Growth & Wearables AI at Meta
📍 New York City Metropolitan Area, United States

Federica is an innovation and marketing leader with two decades of experience turning emerging technologies at Meta, Samsung, and Philips into market-ready products. Colleagues describe her as strategic, data-driven, and creative, with a talent for bringing clarity to ambiguity. She holds an Executive Masters degree from IULM University.

Originally from Italy, Federica is passionate about pushing personal boundaries and exploring human potential. This is reflected in her personal project, "Comfort Zone Shake-Up, " a TEDx talk, and her dedication to endurance activities, including running the NYC marathon and 25 years of classical ballet training.

Unique fact: She studied classical ballet for over twenty-five years, a discipline she started at age six.

Read the full overview →
Experience
19 Years
Current Role
Product Marketing Manager | Smart Glasses Growth & Wearables AI
Location
New York City Metropolitan Area, United States
Personality Overview

How Federica shows up

Rigorous & Demanding
Fast But Analytical
Thorough Evaluator

They respond well to strong and respectful communication. They like to act fast and expect others to do the same. More than the product, they care about the effectiveness of the product.

Priorities

Topics Federica cares about

Embodied AI
Her recent work at Meta focused on Smart Glasses and Wearable AI. She has also spoken on the topic of "The Body Is the New Interface. "
Go-to-Market Strategy
A core theme of her career, she specializes in taking products from initial concept (0-to-1) to scaled adoption and turnarounds for global brands.
+5 more topics Login to view topics
Career

Work history

9-2023 - 5-2025
Product Marketing Manager | Smart Glasses Growth & Wearables AI
Meta
9-2021 - 9-2023
Brand Strategy Lead | Reality Labs Portfolio & the Metaverse (Horizon & Avatars)
Meta
12-2016 - 8-2021
Brand, Marketing & CX Strategy Lead | Consumer Tech & Multi-Device Experiences
Samsung Electronics America
5-2011 - 12-2016
Director, Consumer & Digital Marketing | IoT & Connected Innovation
Philips Lighting
11-2005 - 5-2011
Brand Manager, Global Brand Manager | CPG & Global Brand Strategy
Nestlé Waters
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Digital Marketing: Customer Engagement
Columbia Business School
Executive Master's degree
IULM University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

Other Meta Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Federica. Free, 10 seconds.