Federico Francesconi

Evaluator
DISC Type : CDS

Senior Business Development & Brand Executive at Pininfarina

Miami, Florida, United States

Overview

Federico is a Senior Business Development and Brand Executive at Pininfarina with over 17 years of global experience in technology, automotive, and design. He specializes in driving sales and creative problem-solving in the global marketplace. He is an alumnus of Università Bocconi and has executive education from Wharton.

Described as a globetrotter with strong international experience, Federico is energetic, constantly curious, and performance-driven. He is always looking to learn more and has an innate passion for strategy, which he has applied across multiple industries and global markets.

He is involved in "Project Skywalker, " a collaboration to redefine mobility for older adults by developing a next-generation walker that combines style, dignity, and human-centered innovation.

Personality Overview

Quality Focused

Fast But Analytical

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Human-Centered Innovation
He believes mobility solutions should be empowering and functional, focusing on enhancing confidence and independence through human-centered design, as seen in Project Skywalker.
Value of Design
He states that a brand like Pininfarina is not just a logo but a deep commitment to innovation, quality, and shaping beautiful human experiences.
Luxury Automotive
He attended the exclusive Miami launch for the Pininfarina Battista, the world's first pure electric luxury hyper GT, showcasing his involvement in high-end automotive events.

Media Appearances

Infinix and Pininfarina Announce Strategic Design Partnership to Elevate the Future of Premium Smartphones. Featured in PR Newswire

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Pininfarina: from product to project. Featured in IFDM

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Work History

12-2024
Senior Business Development & Brand Executive at Pininfarina
2-2019 - 1-2025
Sales and Marketing Executive at Pininfarina
1-2013 - 2-2019
Director of Sales and Marketing at Alfa Engineering Soc. Coop.
9-2010 - 12-2012
Senior Business Development and Sales Manager - Business Intelligence Specialist at Infostudio srl (Zucchetti Partner)
8-2009 - 9-2010
Business Development & Sales Manager at Star Italia

Education

1-2022 - 3-2022
Economics of Blockchain and Digital Assets from Wharton Executive Education
2003 - 2007
International Economics and Management from Università Bocconi

More Information

Social Presence :

Prographics :

Exp : 18 Location : Miami, Florida, United States Job Level : N/A Designation : Senior Business Development & Brand Executive at Pininfarina
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Insights For Selling To Federico

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Federico is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Federico

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Federico move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Federico take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Federico

Personality Compatibility


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