Federico Spiezia

Critic
DISC Type : C

Sustainability & Fintech Expert at Mastercard Lighthouse

Utrecht, Utrecht, Netherlands

Overview

Federico is the founder of Sparkr, a digital studio where he uses his 10+ years of experience in design and marketing to help knowledge-first organizations. With a background in European Law, people he has worked with describe him as creative, focused, and a problem-solver.

Outside of his professional life, Federico has an interest in business literature and insights from publications like the Harvard Business Review. He also follows the gaming industry, showing an interest in major companies like Electronic Arts.

Unique fact: Federico worked on the digital campaign for a US presidential candidate in 2023.

Personality Overview

Information Seeker

Critic

Negotiator

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They choose to analyze logically and value facts to emotions.

Topics They Care About

Knowledge-First Organizations
His company, Sparkr, is specifically designed to help think tanks, foundations, and research bodies turn complex information into clear digital experiences.
Clear Communication
He believes that clear communication is the most powerful tool for creating impact and it's a core value of his work.
Startup Mentoring
He actively mentors founders in programs like Startupbootcamp and Mastercard Lighthouse, advising on business strategy, product vision, and user experience.

Media Appearances

Federico has no verified media appearances

Work History

10-2024
Sustainability & Fintech Expert at Mastercard Lighthouse
3-2022 - 1-2026
Startup Mentor at Startupbootcamp
2-2022 - 4-2023
Advisor and Interim Head of Growth at Fizen.com
7-2021
Founder at Sparkr
7-2021
UX/UI/Product Designer at Freelance

Education

2014 - 2015
European Law from Utrecht University
User Experience Deasign from Growth Tribe

More Information

Social Presence :

Prographics :

Exp : 12 Location : Utrecht, Utrecht, Netherlands Job Level : Leadership Designation : Sustainability & Fintech Expert at Mastercard Lighthouse
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Insights For Selling To Federico

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be formal and objective, they will appreciate it more

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Federico is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Federico

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Federico move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Federico take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Federico

Personality Compatibility


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