Brad Jacobson, FAIA

Critic
DISC Type : C

Co-Founder at C.Scale

San Francisco, California, United States

Overview

Brad Jacobson is the Co-Founder of C. Scale, a tech startup leveraging AI to scale building decarbonization. With a 25-year background in designing zero-energy buildings at the architectural firm EHDD, where he was also COO, he now focuses on creating technology to make sustainable design more accessible and efficient. He holds a Masters from the University of Pennsylvania.

He is passionate about fostering a strong company culture centered around sustainability and team collaboration. Brad has also shared his expertise with the next generation, serving as a visiting lecturer at his alma mater, Stanford University, where he taught a course on Green Architecture. Colleagues have described him as an inspiring leader.

After a long and successful career in architecture, he co-founded a tech startup that was spun out of research conducted at his own firm.

Personality Overview

ROI Driven

Information Seeker

Objective Thinker

They choose to analyze logically and value facts to emotions.  They don’t appreciate bells and whistles unless backed by data. They like to do things independently and don’t look for support from others.

Topics They Care About

Building Decarbonization
He co-founded C. Scale to transform how the industry designs low-carbon buildings, dedicating his recent career to scaling environmental impact through technology.
Sustainable Architecture
With over 25 years designing zero-energy buildings and holding a LEED AP certification, he is a long-standing expert and advocate for sustainable design.
AI for Impact
His startup, C. Scale, utilizes a unique AI/ML toolkit to give designers a platform for evaluating the environmental impact of their decisions from project inception.

Media Appearances

Meet Jack Rusk and Brad Jacobson, founders of C.Scale. Featured in ClimateCap Substack

See Now

Work History

3-2024
Co-Founder at C.Scale
1-2003 - 1-2008
Visiting Lecturer at Stanford University
1-2002
Principal at EHDD

Education

1991 - 1995
BA honors from Stanford University
1995 - 1998
Masters from University of Pennsylvania

More Information

Social Presence :

Prographics :

Exp : 7 Location : San Francisco, California, United States Job Level : Leadership Designation : Co-Founder at C.Scale
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Brad

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Brad take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Brad

Personality Compatibility


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