Fei L.

Critic
DISC Type : C

Strategy & Operations at DoorDash

Washington, District of Columbia, United States

Overview

Fei leads strategy for DoorDashs Alcohol category, focusing on customer acquisition and digital experience. With a background in digital benchmarking for luxury brands at Gartner, colleagues describe her as resourceful, knowledgeable, and analytical. She holds an Executive Certificate from Northwestern Kellogg and is certified in SQL and Tableau.


She previously led global product marketing for action and 360-degree cameras at the Series E tech startup, Insta360.

Personality Overview

Critic

Objective Thinker

ROI Driven

It is very likely that they will negotiate pricing or other important terms.  They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions.

Topics They Care About

Digital Customer Experience
Her current role at DoorDash involves creating engaging digital experiences, building on her past work benchmarking digital performance for Fortune 500 companies at Gartner.
E-commerce in China
Authored multiple publications at Gartner on the Chinese digital market for luxury and beauty brands, including a report on winning on Tmall.
Data-Driven Strategy
Holds certifications in SQL and Tableau, and recommendations highlight her as a "strong data analyst" with "excellent analytical skillsets. "

Media Appearances

Fei has no verified media appearances

Work History

Strategy & Operations at DoorDash
Digital Strategy and Analytics at Gartner
1-2019 - 8-2019
Graduate Assistant at Fordham Gabelli School of Business
Global Marketing Manager at Insta360

Education

Executive Certificate from Northwestern University - Kellogg School of Management
Master of Science - MS from Fordham Gabelli School of Business

More Information

Social Presence :

Prographics :

Exp : 1 Location : Washington, District of Columbia, United States Job Level : Middle Designation : Strategy & Operations at DoorDash
URL has been copied!

Insights For Selling To Fei

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready for penetrating questions and critical examination of your pitch
  • Tell them what ROI they can expect

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fei is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Fei

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Fei move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Fei take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Fei

Personality Compatibility


Other DoorDash Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.