Felix Fahrenschon is the Head of Marketing at Hammer Sport AG, where he leads brand strategy, e-commerce, and digital marketing. He has a Master of Science in Brand & Sales Management from Hochschule Neu-Ulm and has driven key partnerships and customer-centric initiatives in the fitness industry.
Felix is a competitive fitness athlete, actively participating in HYROX, a global fitness racing competition. This personal passion for high-performance sport directly aligns with his professional role, giving him authentic insight into the fitness community and its consumers.
He spearheaded a major partnership between Hammer Sport and HYROX, aiming to inspire more people toward fitness.
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