Felix Fahrenschon

Questioner
DISC Type : c

Marketingleitung at Hammer Sport AG

Weißenhorn, Bavaria, Germany

Overview

Felix Fahrenschon is the Head of Marketing at Hammer Sport AG, where he leads brand strategy, e-commerce, and digital marketing. He has a Master of Science in Brand & Sales Management from Hochschule Neu-Ulm and has driven key partnerships and customer-centric initiatives in the fitness industry.

Felix is a competitive fitness athlete, actively participating in HYROX, a global fitness racing competition. This personal passion for high-performance sport directly aligns with his professional role, giving him authentic insight into the fitness community and its consumers.

He spearheaded a major partnership between Hammer Sport and HYROX, aiming to inspire more people toward fitness.

Personality Overview

Not Easily Convinced

Price-Sensitive

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Competitive Fitness
He is an active HYROX PRO athlete who has competed in multiple events across Europe, demonstrating a deep personal commitment to high-performance fitness.
Digital Fitness Platforms
Drives the growth of the "HAMMER Workouts" on-demand workout platform and app, a key part of the company's digital strategy.
Strategic Brand Partnerships
He initiated a key partnership with fitness competition HYROX and collaborated with online coaches to enhance the customer offering and brand reach.

Media Appearances

Felix has no verified media appearances

Work History

1-2021
Marketingleitung at Hammer Sport AG
9-2020 - 1-2021
Marketing Manager at Hammer Sport AG
2-2020 - 8-2020
Master of Science Brand & Sales Management at Seeberger GmbH
2019
Online Marketing & Social Media Manager at Hans Hundegger AG
5-2016
Selbständiger Unternehmer at Valentino Promotion

Education

2018 - 2020
Master of Science - MS from Hochschule Neu-Ulm
2014 - 2018
Bachelor of Engineering from Technische Hochschule Ulm

More Information

Social Presence :

Prographics :

Exp : 10 Location : Weißenhorn, Bavaria, Germany Job Level : Middle Designation : Marketingleitung at Hammer Sport AG
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Insights For Selling To Felix

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Felix is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Felix

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Felix move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Felix take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Felix

Personality Compatibility


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