Felix Rattray

Galvanizer
DISC Type : Id

Principal Consultant - Private Equity at Ad Idem Consulting

London Area, United Kingdom

Overview

Felix Rattray is a Principal Consultant at Ad Idem Consulting and Ad Atlantic, specializing in executive recruitment across Private Equity, Finance, and Transformation. Operating between London and Chicago, he places senior leaders in PE-backed firms. Colleagues describe him as "effective" and "insightful, " and he holds a BSc from the University of Kent.

Felix manages exclusive, transatlantic mandates for US-based private equity funds acquiring businesses in both the United States and Europe.

Personality Overview

Self-Assured

Persuader

Socially Adept

They prefer to ensure that they are in control of the situation.  They are not against taking risks and can make tough decisions when required.
 They are charming and can persuade others to support their decisions.

Topics They Care About

Private Equity Talent
He specializes in placing senior finance and operational leaders within private equity portfolio companies, focusing on roles like CFO, Head of Treasury, and transformation leads.
Transatlantic Recruitment
He manages mandates for US and UK private equity funds, navigating the complexities of placing leadership talent in international roles across both markets.
Business Carve-Outs
He sources specialized interim executives to manage critical transitions, such as the divestment and carve-out of company divisions for PE-backed entities.

Media Appearances

Felix has no verified media appearances

Work History

1-2026
Principal Consultant - Private Equity at Ad Idem Consulting
1-2026
Principal Consultant - Private Equity at Ad Atlantic
4-2024 - 1-2026
Senior Account Manager at Ad Idem Consulting
4-2024 - 1-2026
Senior Account Manager at Ad Atlantic
4-2023 - 4-2024
Consultant at Ad Idem Consulting

Education

2019 - 2022
BSc from University of Kent

More Information

Social Presence :

Prographics :

Exp : 3 Location : London Area, United Kingdom Job Level : Junior Designation : Principal Consultant - Private Equity at Ad Idem Consulting
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Insights For Selling To Felix

During A Call Or A Meeting

DO's

  • Find ways to push them a little if they don’t start giving a clear yes or no in due course
  • Invite them for a lunch or a drink/coffee
  • Talk about some of the cool and impressive features of your product

DONT's

  • Don’t rely too much on what they promise, make your own deductions
  • Don’t be excessively objective, focus on building a story first
  • Do not come across as negative or non-supportive, work with them as a partner

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Felix is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Felix

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Felix move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Felix take some risk or not?

  • If necessary, they will be ready to take risks.

You And Felix

Personality Compatibility


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