Felix Richter

Examiner
DISC Type : cs

Global Chief Creative Officer at Mother

London, England, United Kingdom

Overview

Felix Richter is the Global Chief Creative Officer at Mother, where he leads the creative vision for the agencys offices. A graduate of Miami Ad School, he previously had a long tenure at Droga5, rising to co-CCO and creating highly acclaimed campaigns for major brands.

Originally from Germany, Felix moved to the U. S. to pursue his career in advertising. He is a strong believer in the power of originality and compelling storytelling to solve business challenges, a philosophy that has guided his professional journey and creative output.

Felix is a highly decorated creative, having won over 100 international awards, including two prestigious Cannes Lions Grand Prix.

Personality Overview

Process Oriented

Late Adopter

Tough To Convince

Being observant comes to them naturally.  They do not like taking risks at all and go for proven options in the end. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Award-Winning Campaigns
He has a history of leading celebrated campaigns, such as The New York Times' "The Truth Is Worth It" and Under Armour's "I Will What I Want".
Creative Leadership
As Global CCO, he is responsible for maintaining and elevating the creative standard across all of Mother's international offices, shaping the agency's reputation.
Brand Storytelling
His most recognized work demonstrates a mastery of crafting powerful and emotionally resonant narratives for global brands.

Media Appearances

Felix Richter on his journey through adland. Featured in Creative Review

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Felix Richter Joins Mother London. Featured in LBBOnline

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Mother Welcomes Felix. Featured in Mother London

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Work History

3-2025
Global Chief Creative Officer at Mother
3-2022 - 3-2025
Chief Creative Officer at Mother
10-2019 - 3-2022
Chief Creative Officer at Droga5
1-2017 - 10-2019
Executive Creative Director at Droga5
9-2014 - 10-2019
Creative Director at Droga5

Education

2007 - 2009
Art direction/copywriting from Miami Ad School
Abitur from jbs

More Information

Social Presence :

Prographics :

Exp : 16 Location : London, England, United Kingdom Job Level : Leadership Designation : Global Chief Creative Officer at Mother
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Insights For Selling To Felix

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Felix is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Felix

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Felix move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Felix take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Felix

Personality Compatibility


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