Felix Struengmann is the co-founder of A KIND OF GUISE, AKOG Hotel Group, and Societas. With a Masters in Fashion Entrepreneurship, he has built his brands by focusing on high-quality materials and local manufacturing in Germany and Italy, creating timeless and functional designs.
Felixs work is deeply integrated with his passion for global travel and cultural immersion. Each of his brands collections is inspired by exploring a countrys art, cuisine, and history, which translates directly into the narrative and design of the products.
To maintain authenticity, his brands lookbooks exclusively feature local people encountered during their travels, rather than professional models.
Felix Struengmann
Co-Founder at Societas
Germany
Overview
Topics They Care About
Local Manufacturing
His brand is committed to producing goods almost exclusively with specialist, family-run manufacturers in Germany and Italy to ensure high quality and craftsmanship.
Authentic Branding
He builds his brand's identity around authenticity, from using local residents instead of models to letting the product's quality speak for itself to attract partners.
Cultural Exploration
Each clothing collection is a direct result of his team's travels and deep dives into a specific country's culture, from Ghana to Iceland.
Media Appearances
For SOCIETAS, It's Culture Over Campaigns. Featured in SoccerBible
Work History
1-2024
Co-Founder at Societas
11-2019
Co-Founder at AHG Consulting GmbH
1-2019
A KIND OF GUISE at A Kind Of Guise
10-2014 - 1-2017
Advertising Executive at Monocle
4-2013 - 10-2013
Trainee at s.Oliver Bernd Freier GmbH & CO. KG
9-2012 - 12-2012
Intern at dbi Construction Consultants
3-2010 - 7-2010
Intern at Laboratorios Raymos
3-2008 - 6-2008
Intern at Jilin Management
1-2008 - 3-2008
Trainee at PATRIZIA Immobilien AG
9-2007 - 12-2007
Intern at Laboratorios Raymos
Education
2017 - 2018
Master in Fashion Entrepreneurship from RMIT University
2010 - 2012
Bachelor's degree from Hult International Business School
More Information
Social Presence :
Prographics :
Exp : 11
Location : Germany
Job Level : Leadership
Designation : Co-Founder at Societas
