Felix Struengmann is the co-founder of A KIND OF GUISE, AKOG Hotel Group, and Societas. With a Masters in Fashion Entrepreneurship, he has built his brands by focusing on high-quality materials and local manufacturing in Germany and Italy, creating timeless and functional designs.
Felixs work is deeply integrated with his passion for global travel and cultural immersion. Each of his brands collections is inspired by exploring a countrys art, cuisine, and history, which translates directly into the narrative and design of the products.
To maintain authenticity, his brands lookbooks exclusively feature local people encountered during their travels, rather than professional models.