Ferco Berger

Editor
DISC Type : CS

Deputy-Chief (Operations), Department of Medical Imaging at Sunnybrook

Toronto, Ontario, Canada

Overview

Ferco has no verified overview

Personality Overview

Slow Buyer

Fact-Driven

Sometimes Friendly

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They do not like taking risks at all and go for proven options in the end. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Ferco has no verified topics they care about

Media Appearances

Ferco has no verified media appearances

Work History

10-2018
Deputy-Chief (Operations), Department of Medical Imaging at Sunnybrook
11-2016
Assistant Professor, Head Emergency & Trauma Radiology Division, Dept. Medical Imaging at Sunnybrook
11-2011 - 9-2016
Trauma & Emergency Radiologist at VU University Medical Center
7-2010 - 6-2011
Clinical Fellow in Musculoskeletal Imaging at Providence Health Care
7-2009 - 6-2010
Clinical Fellow in Trauma & Emergency Radiology at VGH & UBC Hospital Foundation

Education

2004 - 2009
Radiology from Academic Medical Center - University of Amsterdam
1994 - 2003
M.D. from University of Amsterdam

More Information

Social Presence :

Prographics :

Exp : 21 Location : Toronto, Ontario, Canada Job Level : Junior Designation : Deputy-Chief (Operations), Department of Medical Imaging at Sunnybrook
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Insights For Selling To Ferco

During A Call Or A Meeting

DO's

  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • Use a presentation with information before getting into a live product walkthrough

DONT's

  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Avoid emotional and informal language, stay objective and to the point instead
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ferco is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Ferco

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Ferco move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Ferco take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Ferco

Personality Compatibility


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