Fergus Noble

Observer
DISC Type : ci

CTO & Co-Founder at Circularity Fuels

San Francisco, California, United States

Overview

Fergus Noble is a technology executive and co-founder, currently the CTO at Circularity Fuels, focusing on decarbonizing aviation. He previously co-founded Swift Navigation, a leader in precision GNSS technology for autonomous systems. He holds an MSc from the University of Cambridge and a full Amateur Radio License, reflecting his deep technical background.

Outside of his primary roles, Fergus is passionate about mentoring first-time founders and CTOs through the First Round Fast Track program. While at Cambridge, he was president of the student spaceflight society, building and launching high-altitude balloons and rockets, an interest that continued with his later academic publications on parachute testing.

Interesting fact: He launched his first company, Swift Navigation, after a successful Kickstarter campaign that raised $166, 000 from over 300 backers.

Personality Overview

Curious

Value Driven

Assertive

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Decarbonizing Aviation
His current role as Co-Founder & CTO of Circularity Fuels is dedicated to creating new paths to decarbonize the aviation industry using technologies like biogas.
Precision GNSS
Co-founded Swift Navigation to develop centimeter-accurate GPS technology, improving positioning by 100x for autonomous vehicles, drones, and robotics.
Founder Mentorship
Serves as a mentor in the First Round Fast Track program, where he enjoys guiding new deep-tech founders and CTOs on their leadership journey.

Media Appearances

Fergus has no verified media appearances

Work History

8-2024
CTO & Co-Founder at Circularity Fuels
12-2023
Board Member & Advisor at Swift Navigation
7-2020 - 2-2021
Consultant at Prellis Biologics, Inc.
3-2020 - 6-2022
Mentor at First Round Fast Track
11-2019 - 11-2019
Independent Expert - Return to Flight Review at Kitty Hawk

Education

2006 - 2011
MSc. from University of Cambridge

More Information

Social Presence :

Prographics :

Exp : 11 Location : San Francisco, California, United States Job Level : Leadership Designation : CTO & Co-Founder at Circularity Fuels
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Insights For Selling To Fergus

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Help them understand the risk aspect fully while inspiring confidence
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fergus is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Fergus

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Fergus move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Fergus take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Fergus

Personality Compatibility


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