Ferha Mirdawi

Go-getter
DISC Type : d

Head of Growth at Gen

Greater Richmond Region, United States

Overview

Ferha has no verified overview

Personality Overview

Challenger

Vision Oriented

Decisive

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Ferha has no verified topics they care about

Media Appearances

Ferha has no verified media appearances

Work History

3-2025
Head of Growth at Gen
1-2022
Adjunct Professor, Customer Experience Department at University of Richmond
6-2019 - 4-2023
Vice President, Marketing & Customer Experience at LendingTree
9-2015 - 6-2019
General Manager, Digital Merchandising at CarMax
8-2012 - 8-2015
Shopper Marketing & Product Strategy, Digital Promotions at Inmar

Education

Bachelor of Science - BS from Fashion Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Richmond Region, United States Job Level : Mid-senior Designation : Head of Growth at Gen
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Insights For Selling To Ferha

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Highlight the competitive differentiation of your product

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ferha is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Ferha

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ferha move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Ferha take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Ferha

Personality Compatibility


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