Ben Lu in

Ben Lu

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VP, Finance at Gen
📍 Pleasanton, California, United States

Ben Lu is a finance executive with a 30-year career in operational finance and technology equity investment. As a leader at companies like Gen, Aisera, and Bird, he has a strong track record of driving significant financial growth and operational improvements. He holds a Bachelor of Science from NYU Stern School of Business and is a Chartered Financial Analyst.

At Aisera, he drove a 50% reduction in compute spend that resulted in a 15 percentage point improvement in gross margin.

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Experience
28 Years
Current Role
VP, Finance
Job Level
Senior
Location
Pleasanton, California, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Ben cares about

AI Value & ROI
As a finance leader in AI companies, he emphasizes demonstrating tangible, realizable economic value and a clear ROI to justify technology investments for enterprise customers.
Financial Turnarounds
As CFO at Bird, he implemented disciplined cost management that led to the company's first quarter of positive Adjusted EBITDA and improved the company's liquidity profile.
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Career

Work history

5-2026
VP, Finance
Gen
8-2024 - 5-2026
Chief Financial Officer
Aisera
1-2023 - 8-2024
Independent Consultant
Self-employed
9-2022 - 1-2023
Chief Financial Officer
Bird
2-2022 - 4-2022
Advisor
Archer
In the press

Media appearances

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Education
Bachelor of Science (B.S.)
NYU Stern School of Business
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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