Fern Nibauer-Cohen

Inspirer
DISC Type : id

Senior Director, Strategic Communications and Market Development at Mevion Medical Systems

Bala-Cynwyd, Pennsylvania, United States

Overview

Fern has no verified overview

Personality Overview

Fast Adopter

Generous

Achievment Oriented

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Fern has no verified topics they care about

Media Appearances

Fern has no verified media appearances

Work History

7-2025
Senior Director, Strategic Communications and Market Development at Mevion Medical Systems
11-2021 - 7-2025
Senior Director, Patient Engagement and Strategic Initiatives at Penn Radiation Oncology
12-2011 - 7-2025
Director, Patient Engagement at Penn Medicine
8-2008 - 12-2011
Associate Director, Strategic Marketing Services at University of Pennsylvania Health System
3-1990 - 8-2008
Senior Director, Physicians Services at Fox Chase Cancer Center

Education

1984 - 1987
Communication and Media Studies from Temple University

More Information

Social Presence :

Prographics :

Exp : 35 Location : Bala-Cynwyd, Pennsylvania, United States Job Level : Senior Designation : Senior Director, Strategic Communications and Market Development at Mevion Medical Systems
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Insights For Selling To Fern

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Acknowledge their status and position during the conversation
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fern is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Fern

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Fern move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Fern take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Fern

Personality Compatibility


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