Fernanda C. Araujo

Sharpshooter
DISC Type : DC

Superintendente de Operações - Financeiro de grupos - Governança & BI e Atendimento & Relacionamento at Caixa Consórcio

São Paulo, São Paulo, Brazil

Overview

Fernanda is an executive superintendent at Caixa Consórcio with extensive experience in data-driven strategy, sales operations, and business intelligence across the finance and telecom sectors. People who have worked with her describe her as intelligent, results-focused, and skilled at developing talent.

She holds a post-graduate degree from the Massachusetts Institute of Technology and is certified in Data Science and Big Data Analytics.

Personality Overview

Fast But Analytical

Thorough Evaluator

Rigorous & Demanding

They like to act fast and expect others to do the same.  They respond better to strong and respectful interactions. They are very proud of what they do.

Topics They Care About

Data-Driven Strategy
Her career focuses on using Big Data, BI, and data science to shape business strategy, sales actions, and the entire customer journey.
Sales Operations
She has a long history of managing sales channels, commercial policies, and operational support for major companies like Oi, TIM, and Caixa.
Team Development
Consistently praised for her ability to build successful teams, manage talent, and inspire collaborators to achieve their best.

Media Appearances

Fernanda has no verified media appearances

Work History

9-2021
Superintendente de Operações - Financeiro de grupos - Governança & BI e Atendimento & Relacionamento at Caixa Consórcio
8-2018 - 9-2021
Gte de Monetização/Rentabilização-Business Intelligence,Campaign Management,Data Science & Analytics at Caixa Seguradora
1-2018 - 8-2018
Executiva Sr de Marketing & Planning at Faet Tecnologia
4-2017 - 10-2017
Senior Manager Vendas Consumer at TIM
7-2016 - 3-2017
Gerente Sênior de Operações Comerciais e Serviços Varejo at Oi S.A

Education

2019 - 2020
Pós Graduação from Massachusetts Institute of Technology
2020 - 2022
Mestrado from FUNIBER - Fundação Universitária Iberoamericana

More Information

Social Presence :

Prographics :

Exp : 32 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Superintendente de Operações - Financeiro de grupos - Governança & BI e Atendimento & Relacionamento at Caixa Consórcio
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Insights For Selling To Fernanda

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernanda is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Fernanda

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Fernanda move?

  • They can take decisions very fast if you manage to convince them.
  • Can Fernanda take some risk or not?

  • The risks don’t matter much to them.

You And Fernanda

Personality Compatibility


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