Fernanda Cantu

Questioner
DISC Type : c

Senior Marketing Manager at FamilyTreeDNA

Houston, Texas, United States

Overview

Fernanda has no verified overview

Personality Overview

Cautious & Analytical

Systematic

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to analyze every situation thoroughly.
 While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Fernanda has no verified topics they care about

Media Appearances

Fernanda has no verified media appearances

Work History

11-2021
Senior Marketing Manager at FamilyTreeDNA
11-2021 - 10-2025
Marketing Manager at Gene by Gene
7-2019 - 10-2021
Content and Digital Marketing Manager at Redbridge Debt & Treasury Advisory
12-2016 - 7-2019
Marketing Manager at BrainCheck
9-2013 - 12-2016
Content Strategist | Copywriter at PCCA

Education

Bachelor of Arts (BA) from The University of Texas at San Antonio

More Information

Social Presence :

Prographics :

Exp : 12 Location : Houston, Texas, United States Job Level : Middle Designation : Senior Marketing Manager at FamilyTreeDNA
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Insights For Selling To Fernanda

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernanda is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Fernanda

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Fernanda move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Fernanda take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Fernanda

Personality Compatibility


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