Fernanda Girardi in

Fernanda Girardi

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Gerente de CRM at Hypera
📍 São Paulo, São Paulo, Brazil

Fernanda Girardi is a strategic, data-driven CRM Manager at Hypera, focused on driving revenue growth and retention. Described as having great analytical capacity, she leads high-performance teams to generate large-scale impact. She holds a post-graduate degree in Marketing from ESPM.

Her background includes a Bachelors degree in Fashion Design from Centro Universitário SENAC. This foundation in a creative field suggests a strong appreciation for design and aesthetics, which she now applies in the context of digital marketing and customer relationship management.

Unique fact: Fernanda blends a creative education in Fashion Design with deep expertise in data-driven CRM and marketing automation.

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Experience
9 Years
Current Role
Gerente de CRM
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Fernanda shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Fernanda cares about

CRM Strategy
Responsible for the strategic management of CRM at Hypera, focusing on omnichannel communication, revenue growth, and customer retention.
Team Leadership
As a manager, she is actively building and leading a high-performance Martech and CRM team, frequently posting about new open roles.
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Career

Work history

9-2022
Gerente de CRM
Hypera
11-2021 - 8-2022
Marketing Coordinator | CRM
dr.consulta
10-2020 - 11-2021
Senior CRM Analyst
dr.consulta
10-2020 - 11-2021
Product Owner Growth
dr.consulta
7-2020 - 10-2020
Sr CRM Analyst
Pmweb
In the press

Media appearances

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Education
2012 - 2013
Pós Graduação Gestão Estratégica de Mercados
ESPM
2008 - 2011
Bachelor's degree Stylist
ESMOD International
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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