Fernanda Girardi

Questioner
DISC Type : c

Gerente de CRM at Hypera

São Paulo, São Paulo, Brazil

Overview

Fernanda Girardi is a strategic, data-driven CRM Manager at Hypera, focused on driving revenue growth and retention. Described as having great analytical capacity, she leads high-performance teams to generate large-scale impact. She holds a post-graduate degree in Marketing from ESPM.

Her background includes a Bachelors degree in Fashion Design from Centro Universitário SENAC. This foundation in a creative field suggests a strong appreciation for design and aesthetics, which she now applies in the context of digital marketing and customer relationship management.

Unique fact: Fernanda blends a creative education in Fashion Design with deep expertise in data-driven CRM and marketing automation.

Personality Overview

Systematic

Cautious & Analytical

Not Easily Convinced

They prefer to analyze every situation thoroughly.
  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

CRM Strategy
Responsible for the strategic management of CRM at Hypera, focusing on omnichannel communication, revenue growth, and customer retention.
Team Leadership
As a manager, she is actively building and leading a high-performance Martech and CRM team, frequently posting about new open roles.
Data-Driven Marketing
Emphasizes a data-driven approach in her work, focusing on KPI management, funnel optimization, and performance-based results.

Media Appearances

Fernanda has no verified media appearances

Work History

9-2022
Gerente de CRM at Hypera
11-2021 - 8-2022
Marketing Coordinator | CRM at dr.consulta
10-2020 - 11-2021
Senior CRM Analyst at dr.consulta
10-2020 - 11-2021
Product Owner Growth at dr.consulta
7-2020 - 10-2020
Sr CRM Analyst at Pmweb

Education

2012 - 2013
Pós Graduação Gestão Estratégica de Mercados from ESPM
2008 - 2011
Bachelor's degree Stylist from ESMOD International

More Information

Social Presence :

Prographics :

Exp : 9 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Gerente de CRM at Hypera
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Insights For Selling To Fernanda

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernanda is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Fernanda

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Fernanda move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Fernanda take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Fernanda

Personality Compatibility


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