Fernando Alcantara

Evaluator
DISC Type : sdc

CFO Mexico | Sr. Finance Director at Kellogg Company

Mexico

Overview

Fernando has no verified overview

Personality Overview

Hard To Convince

Quality Focused

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Fernando has no verified topics they care about

Media Appearances

Fernando has no verified media appearances

Work History

5-2025
CFO Mexico | Sr. Finance Director at Kellogg Company
1-2024 - 5-2025
Sr. Finance Director, Supply Chain Latin America at Kellogg Company
10-2021 - 5-2024
LA Finance Director, FP&A, Commercial and Treasury at Kellogg Company
5-2005 - 3-2006
Finance Trainee at Kellogg Company Mexico
1-2005 - 5-2005
Analysis of Risks and Suppliers (Project) at General Electric

Education

2000 - 2005
Ingeniería from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 5 Location : Mexico Job Level : Leadership Designation : CFO Mexico | Sr. Finance Director at Kellogg Company
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Fernando

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Fernando take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Fernando

Personality Compatibility


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