Fernando Andreazi

Critic
DISC Type : C

Marketing & Branding Advisor at Clad Educational Payments

Brooklyn, New York, United States

Overview

Fernando is the Co-founder and Creative Director of REBU, an independent branding firm. He has created and named several beloved Brazilian brands, including Dengo and Nude. Holding a Masters in Branding from the School of Visual Arts in New York, he is an expert in cross-cultural brand strategy and emotional storytelling.

While living in the US, Fernando discovered his passion for words by writing and singing sambas and playing the cavaquinho to stay connected to his Brazilian roots. This creative outlet ultimately led to his career in copywriting. He currently teaches verbal identity at Aprender Design and now resides in New York City.

Unique fact: He co-founded his awarded branding agency, REBU, which stands for Revolutionary, Elegant, Brazilian, and Unique.

Personality Overview

ROI Driven

Information Seeker

Negotiator

They choose to analyze logically and value facts to emotions.  They like to do things independently and don’t look for support from others. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Global Branding
Was a recent podcast guest discussing how to build brand equity across global markets and the nuances of cross-cultural engagement.
Verbal Identity
As a copywriter and creative director, he has built his career on brand voice and naming. He also teaches the subject at Aprender Design.
Emotional Storytelling
Focuses on building emotional connections at scale for brands, a key theme in his professional work and public discussions.

Media Appearances

Fernando has no verified media appearances

Work History

9-2025
Marketing & Branding Advisor at Clad Educational Payments
11-2019
Co-founder & Creative Director at REBU
9-2015 - 10-2018
Brand Strategy and Copy at AlmapBBDO
4-2015 - 12-2017
Consultor de branding at CBA Design
11-2010 - 11-2015
Senior Verbal Consultant at Interbrand

Education

Master's degree from School of Visual Arts
2007 - 2009
Bachelor of Arts (B.A.) from Framingham State University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Brooklyn, New York, United States Job Level : Leadership Designation : Marketing & Branding Advisor at Clad Educational Payments
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Fernando

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Fernando take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Fernando

Personality Compatibility


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