Fernando Beltran

Commander
DISC Type : D

Fractional Chief Marketing Officer at Identika

Ashburn, Virginia, United States

Overview

Fernando is the CEO of Identika LLC, an award-winning marketing agency specializing in multicultural campaigns for regulated sectors like healthcare and government. He is also the AI Leader for the Forbes Agency Council. Colleagues describe him as creative, professional, and innovative.

Fernando merges his marketing expertise with a passion for filmmaking, having worked as a director and producer. His film company, LeviathanBlue Films, is now the film division of Identika, where he continues to leverage storytelling in his professional work.

His film "Terminal" won the Special Jury Prize at the Orlando Hispanic Film Festival and was an official selection at a festival in France.

Personality Overview

Impact-Driven

Candid & Clear

Decisive

They are less concerned about the product and more about its potential impact.  They respond well to strong and respectful communication. They prefer to move quickly, and expect the same from others.

Topics They Care About

AI in Marketing
As the AI Marketing Group Leader for the Forbes Agency Council, he writes and guides discussions on AI-driven strategies that are redefining brand visibility and marketing.
Personal Branding
He explicitly offers to help professionals build a strong personal brand on social media and has been praised for giving masterclasses on the topic.
Social Impact Campaigns
His agency focuses on mission-driven work, managing multi-million dollar campaigns for public health, climate action, mental health awareness, and other social services.

Media Appearances

Fernando Beltran | CEO - Identika LLC | Forbes Agency Council. Featured in Forbes (Agency Council)

See Now

Work History

2-2024
Fractional Chief Marketing Officer at Identika
10-2022
Member Leader - AI at Forbes Agency Council
9-2010
Senior Creative Director at Identika
6-2009 - 6-2011
Vice President of Business Development, CTO at iDataMart LLC
10-2007
CEO at Identika

Education

Education details unavailable from 🚀 Lead Generation Blueprint: https://identika.co/
Education details unavailable from 🗓️ Book a call (NO Sales Pitches please): https://tidycal.com/identika/linkedin

More Information

Social Presence :

Prographics :

Exp : 32 Location : Ashburn, Virginia, United States Job Level : Leadership Designation : Fractional Chief Marketing Officer at Identika
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Fernando

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • If convinced, they can reach decisions quite fast.
  • Can Fernando take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Fernando

Personality Compatibility


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