Fernando Calderón

Critic
DISC Type : C

Email Marketing Campaign Manager at Vive Health

Argentina

Overview

Fernando has no verified overview

Personality Overview

Information Seeker

Negotiator

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to analyze logically and value objective facts over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Fernando has no verified topics they care about

Media Appearances

Fernando has no verified media appearances

Work History

1-2021
Email Marketing Campaign Manager at Vive Health
1-2019
Content Specialist at Depuntin.net
12-2016 - 12-2020
Marketing Coordinator at Latam Optical
1-2014 - 9-2016
Web Content at AT&T Directv Latin America
11-2013 - 9-2016
Social Media Analyst at AT&T Directv Latin America

Education

2020 - 2020
Brand Marketing from Capacitarte
2014 - 2015
Postgraduate from Universidad Torcuato Di Tella

More Information

Social Presence :

Prographics :

Exp : 15 Location : Argentina Job Level : Middle Designation : Email Marketing Campaign Manager at Vive Health
URL has been copied!

Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be formal and objective, they will appreciate it more
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Fernando

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Fernando take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Fernando

Personality Compatibility


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