Fernando Daniel Porras in

Fernando Daniel Porras

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Head of CRM and Digital Channels Global ICT at Enel Group
📍 Rio de Janeiro, Rio de Janeiro, Brazil

Fernando Daniel Porras is the Head of CRM and Digital Channels at Enel Group, leading global ICT strategy for platforms like Salesforce. He has extensive experience in the utilities industry, specializing in smart grids, agile methodologies, and project management. He is described by colleagues as a results-driven manager who motivates his team effectively.

Outside of his primary corporate career, Fernando has entrepreneurial experience, having previously owned and operated Freddo ice cream shops in Rio de Janeiro and Niterói. This venture highlights a hands-on business and retail management background alongside his technical expertise in the utilities sector.

He previously ran his own business as the owner of two ice cream stores.

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Experience
32 Years
Current Role
Head of CRM and Digital Channels Global ICT
Job Level
Mid-senior
Location
Rio de Janeiro, Rio de Janeiro, Brazil
Personality Overview

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Priorities

Topics Fernando cares about

AI in Customer Experience
His role involves integrating AI initiatives to enhance customer experience. He has shown public interest in Genesys AI solutions and ChatGPT.
CRM & Digital Platforms
As the global head of CRM, he leads strategy and operations for key platforms including Salesforce, web, apps, and WhatsApp.
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Career

Work history

12-2025
Head of CRM and Digital Channels Global ICT
Enel Group
12-2022 - 3-2026
Head of Digital Channels Platforms Brazil
Enel Group
2-2017 - 12-2022
ICT Manager at Enel D Goiás
Enel Group
1-2014 - 7-2022
Empresário
Freddo
6-2010 - 1-2023
ICT (Information & Communication Technology)
Enel Group
In the press

Media appearances

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Education
2010 - 2013
Education details unavailable
FGV - Fundação Getulio Vargas
1988 - 1996
Engenharia de Sistemas
Universidad Tecnológica Nacional
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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