Fernando Daniel Porras

Critic
DISC Type : C

Head of CRM and Digital Channels Global ICT at Enel Group

Rio de Janeiro, Rio de Janeiro, Brazil

Overview

Fernando Daniel Porras is the Head of CRM and Digital Channels at Enel Group, leading global ICT strategy for platforms like Salesforce. He has extensive experience in the utilities industry, specializing in smart grids, agile methodologies, and project management. He is described by colleagues as a results-driven manager who motivates his team effectively.

Outside of his primary corporate career, Fernando has entrepreneurial experience, having previously owned and operated Freddo ice cream shops in Rio de Janeiro and Niterói. This venture highlights a hands-on business and retail management background alongside his technical expertise in the utilities sector.

He previously ran his own business as the owner of two ice cream stores.

Personality Overview

Information Seeker

Critic

Negotiator

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They like to do things independently and don’t look for support from others.

Topics They Care About

AI in Customer Experience
His role involves integrating AI initiatives to enhance customer experience. He has shown public interest in Genesys AI solutions and ChatGPT.
CRM & Digital Platforms
As the global head of CRM, he leads strategy and operations for key platforms including Salesforce, web, apps, and WhatsApp.
Strategic Partnerships
He publicly acknowledges and values collaborations with technology partners like Blip and Genesys to achieve digital channel goals.

Media Appearances

Fernando has no verified media appearances

Work History

12-2025
Head of CRM and Digital Channels Global ICT at Enel Group
12-2022 - 3-2026
Head of Digital Channels Platforms Brazil at Enel Group
2-2017 - 12-2022
ICT Manager at Enel D Goiás at Enel Group
1-2014 - 7-2022
Empresário at Freddo
6-2010 - 1-2023
ICT (Information & Communication Technology) at Enel Group

Education

2010 - 2013
Education details unavailable from FGV - Fundação Getulio Vargas
1988 - 1996
Engenharia de Sistemas from Universidad Tecnológica Nacional

More Information

Social Presence :

Prographics :

Exp : 32 Location : Rio de Janeiro, Rio de Janeiro, Brazil Job Level : Mid-senior Designation : Head of CRM and Digital Channels Global ICT at Enel Group
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Insights For Selling To Fernando Daniel

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando Daniel is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Fernando Daniel

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Fernando Daniel move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Fernando Daniel take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Fernando Daniel

Personality Compatibility


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