Fernando Florez in

Fernando Florez

Critic · DISC type C
Chief Revenue Officer (CRO) at Making Sense LLC
📍 San Francisco Bay Area, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
13 Years
Current Role
Chief Revenue Officer (CRO)
Job Level
Leadership
Location
San Francisco Bay Area, United States
Personality Overview

How Fernando shows up

Precise
Objective Thinker
ROI Driven

They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions. It is very likely that they will negotiate pricing or other important terms.

Priorities

Topics Fernando cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2020
Chief Revenue Officer (CRO)
Making Sense LLC
7-2015 - 1-2020
Head of Strategic Partnerships
Making Sense LLC
8-2022
Board Advisor
Viallion
1-2021
Board Advisor
Doppler - Email, Automation and Data Marketing
1-2013 - 8-2015
Marketing Manager
LanderApp
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2016 - 2016
Stanford Entrepeneur Leaders Program
Stanford University Graduate School of Business
2008 - 2013
Bachelor’s Degree
Universidad Caece Mar del Plata
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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