Fernando García Ruiz

Critic
DISC Type : C

CEO at Universal Assistance

Buenos Aires, Buenos Aires Province, Argentina

Overview

Fernando García Ruiz is the CEO for Latin America at Universal Assistance, a part of the Zurich Insurance Group. A Public Accountant from the University of Buenos Aires, he has an extensive background in finance and auditing from his time at PwC and as a CFO at Chubb.

Outside of his professional life, Fernando is a family man who enjoys traveling for leisure, not just for work. He has mentioned vacationing in Mexico with his family, which includes his son and two daughters. He is a firm believer in the power of teamwork, stating that success is a collective achievement.

He is driving the use of technology, such as a proprietary mobile app with geolocalization, to make the customer service experience more efficient and seamless for travelers.

Personality Overview

ROI Driven

Negotiator

Information Seeker

They choose to analyze logically and value facts to emotions.  They don’t appreciate bells and whistles unless backed by data. They like to do things independently and don’t look for support from others.

Topics They Care About

LATAM Regional Growth
As CEO for Latin America, his primary objective is to lead the company's expansion and position it as the market leader across the region.
Service Innovation
Emphasizes developing technology, like the company's mobile app, to enhance the traveler's experience and provide a higher level of service.
Customer Experience
Frequently states his goal is to provide travelers with "memorable experiences" and peace of mind, allowing them to enjoy their trips.

Media Appearances

Fernando has no verified media appearances

Work History

9-2017
CEO at Universal Assistance
11-2016 - 9-2017
Regional CFO at Universal Assistance
3-2010 - 9-2016
CFO & COO at Chubb
12-1995 - 3-2010
Audit Senior Manager at PwC

Education

1-2005 - 8-2005
Posgrado from IAE Business School
1992 - 1997
Contador Publico from University of Buenos Aires

More Information

Social Presence :

Prographics :

Exp : 29 Location : Buenos Aires, Buenos Aires Province, Argentina Job Level : Leadership Designation : CEO at Universal Assistance
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready to answer many clarity-seeking questions and requests for information
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Fernando

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Fernando take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Fernando

Personality Compatibility


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