Fernando Gonzalez

Questioner
DISC Type : c

Partner & Global Head of Capital Strategy at QED Investors

Washington DC-Baltimore Area, United States

Overview

Fernando is a Partner and Global Head of Capital Strategy at QED Investors, a premier fintech venture capital firm. A founder himself (Coru), he specializes in private capital and tech-driven disruption. He has an engineering degree from Tec de Monterrey and an MBA from the University of Marylands Robert H. Smith School of Business.

Outside of his direct investment work, Fernando is a passionate advocate for entrepreneurship, drawing on his own journey and his fathers business experiences. He is actively involved in strengthening the economic ties between the U. S. , Mexico, and Canada. He also enjoys training for triathlons, playing tennis, and coaching youth soccer.

Interesting fact: Fernando was named a Tech Titan by Washingtonian magazine, recognizing his significant impact on the technology industry.

Personality Overview

Not Easily Convinced

Value Seeker

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

AI in Customer Service
Believes AI's easiest and biggest impact lies in improving sales and customer support, preventing companies from losing customers to competitors due to poor service.
Fintech Disruption
As a partner at a leading fintech VC, he invests globally in companies that challenge the status quo in financial services.
Capital Formation
His current role focuses on leading QED's global capital formation, bridging fundraising, portfolio strategy, and long-term alignment with institutional and strategic investors.

Media Appearances

Fernando has no verified media appearances

Work History

12-2025
Partner & Global Head of Capital Strategy at QED Investors
3-2017 - 12-2025
Partner & Executive in Residence at QED Investors
7-2025
Executive Chairman & Co-founder at Coru
11-2017 - 7-2025
Co-founder & CEO at Coru
5-2023
Board Member at Worky.mx

Education

2000 - 2004
MBA from University of Maryland - Robert H. Smith School of Business
1994 - 1998
IIS - Industrial and Systems Engineering from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 11 Location : Washington DC-Baltimore Area, United States Job Level : Mid-senior Designation : Partner & Global Head of Capital Strategy at QED Investors
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Fernando

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Fernando take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Fernando

Personality Compatibility


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