Fernando is an Industrial Civil Engineer with 10 years of experience, currently serving as the CX and Market Rep Manager at Ford Motor Company. He specializes in commercial strategy, brand positioning, and managing key sales channels, with a degree from Universidad de La Frontera.
His professional interests include leading global brands like the PUMA Group, suggesting an appreciation for sports and lifestyle market trends. He also maintains an affiliation with his alma mater.
He has a consistent track record of positioning multiple major automotive and motorcycle brands, including Ford and Yamaha, within the Chilean market.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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