Fernando Magaña

Critic
DISC Type : C

VP of Brand and Creative Development at Matrix Basement Finishing

Greater Chicago Area, United States

Overview

Fernando has no verified overview

Personality Overview

Information Seeker

Objective Thinker

ROI Driven

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Fernando has no verified topics they care about

Media Appearances

Fernando has no verified media appearances

Work History

9-2021
VP of Brand and Creative Development at Matrix Basement Finishing
7-2019 - 6-2020
Trade Show Project Manager - Creative Services at GES - Global Experience Specialists
2-2015 - 7-2019
Product Manager/Sales/Vendor Relations at Transponder City
9-2003 - 10-2014
Department Manager - Creative Services at The Brownsville Herald
4-1998 - 10-2002
Department Supervisor/Senior Designer at Fibre-Craft, LLC.

Education

Bachelor of Arts (B.A.) from Columbia College Chicago
General Studies from University of Illinois Chicago

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Chicago Area, United States Job Level : Senior Designation : VP of Brand and Creative Development at Matrix Basement Finishing
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Fernando

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Fernando take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Fernando

Personality Compatibility


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