Fernando Paiva

Sharpshooter
DISC Type : DC

Gerente Vendas de Marketing Microdont Indústria e Comércio at MICRODONT

São Paulo, São Paulo, Brazil

Overview

Fernando Paiva serves as the Sales and Marketing Manager at Microdont, leading the definition and execution of strategies to expand the brands market presence in the dental sector. A graduate of PUC Minas with an MBA from FGV, he is described by colleagues as dynamic, committed, and empathetic.


Recently, Fernando completed the G4 Sales program, which he noted provided valuable insights for accelerating growth, generating impact, and building consistent business results.

Personality Overview

Thorough Evaluator

Fast But Analytical

Rigorous & Demanding

They respond well to strong and respectful communication.  They take a lot of pride in personal achievements. They like to move fast and expect the same from others.

Topics They Care About

Sales & Marketing Strategy
He is responsible for defining and executing commercial and marketing strategies to strengthen the brand and expand market share in the dental sector.
Dental Sector Trends
His role involves continuous analysis of the dental industry to align product development and marketing campaigns with sector needs and trends.
Business Development
A key focus is developing new business opportunities, expanding into new markets and channels, and consolidating strategic partnerships with distributors.

Media Appearances

Fernando has no verified media appearances

Work History

5-2025
Gerente Vendas de Marketing Microdont Indústria e Comércio at MICRODONT
8-2023 - 5-2025
Gerente comercial e Marketing at One Laudos
8-2017 - 8-2023
Gerente comercial / Marketing at Laboral Serviços de Saúde e Segurança no Trabalho
10-2013 - 8-2017
Gerente de Relacionamento Empresarial at CLM Medicina do Trabalho
5-2005 - 10-2013
Coordenador Administrativo e backoffice at Dasa

Education

7-2022 - 7-2023
Bacharelado em Administração from PUC Minas
1-2020 - 12-2022
Pós-graduação Lato Sensu - MBA from FGV - Fundação Getulio Vargas

More Information

Social Presence :

Prographics :

Exp : 21 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Gerente Vendas de Marketing Microdont Indústria e Comércio at MICRODONT
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Get to the point quickly instead of spending time doing small talk
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Fernando

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Fernando take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Fernando

Personality Compatibility


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