Fernando Paiva in

Fernando Paiva

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Head of eCommerce LATAM Director at PepsiCo
📍 São Paulo, Brazil

Fernando Paiva is the Head of eCommerce for LATAM at PepsiCo, where he leads digital strategy and growth across the region. Educated at ESPM and FGV, his expertise spans omnichannel retail, sales management, and developing comprehensive digital ecosystems for major clients.

Outside of his core role, Fernando is a recognized leader, having been selected as a One Young World Ambassador. He shows a strong commitment to his teams well-being and is passionate about sharing his industry knowledge by speaking at events and on podcasts.

He was honored as a One Young World Ambassador, representing his company on a global stage for young leaders.

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Experience
5 Years
Current Role
Head of eCommerce LATAM Director
Job Level
Mid-senior
Location
São Paulo, Brazil
Personality Overview

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Priorities

Topics Fernando cares about

Omnichannel Strategy
He leads the advancement of PepsiCo's omnichannel strategy in Latin America and has participated in webinars on the topic with other industry leaders.
Retail Media
Actively shaping the future of digital commerce, he recently served as a panelist at the "Retail Media Days Brasil" event to discuss emerging trends.
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Career

Work history

4-2024
Head of eCommerce LATAM Director
PepsiCo
6-2023 - 4-2024
Senior Regional Sales Manager
PepsiCo
7-2022 - 7-2023
Head Of Ecommerce
PepsiCo
9-2010 - 11-2011
Marketing Intern - Seasonal Products
Bauducco
4-2010 - 9-2010
Comercial Plan & Management - Intern
Repsol
In the press

Media appearances

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Education
2008 - 2011
Bacharel em Administraçao de Empresas com Enfase em Marketing
ESPM Escola Superior de Propaganda e Marketing
2012 - 2013
Masters in Business Economics
FGV - Fundação Getulio Vargas
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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