Fernando Perera
Login to view DISC.Fernando is the Global Media Procurement Lead at Haleon, managing a marketing investment portfolio exceeding £1Bn. He focuses on optimizing agency partnerships by leveraging AI and data. His background includes roles at GSK and Toyota, and he is certified in The Toyota Way. Colleagues describe him as proactive, dynamic, and a valuable team player.
Outside of corporate roles, Fernando has an entrepreneurial spirit. He founded a company to manage and improve the supply chain and profitability of a family-owned buffalo cheese business, successfully creating new retail and wholesale channels and significantly growing sales.
He once broadened his family businesss customer base, resulting in an average monthly sales increase of 264%.
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