Fernando Rode

Inquirer
DISC Type : dc

CX Solution Advisory Head, LatinAmerica at SAP

Provincia de Santiago, Santiago Metropolitan Region, Chile

Overview

As SAPs CX Solution Advisory Director for Latin America, Fernando leverages over 20 years of experience leading senior pre-sales teams. He holds an MBA from the Pontificia Universidad Católica de Chile and is described by colleagues as a responsible, business-oriented, and dedicated professional.

He is passionate about mentoring new talent to help them reach their full potential, developing solid structures to support sales, and fostering collaborative work environments. He also holds a diploma in Digital Marketing Strategy from Universidad de los Andes.

Fernando shows a keen interest in modern software principles, actively discussing topics like MACH architecture (Microservices, API-first, Cloud-native, Headless).

Personality Overview

Hard To Convince

Upfront

Demanding

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

SAP Customer Experience
His career at SAP is focused on the CX portfolio, leading pre-sales teams and evangelizing the latest platform innovations and roadmaps across Latin America.
Innovative Pre-sales
He is passionate about driving innovation within pre-sales processes and building strong structures to provide effective support to sales teams.
Developing Talent
He actively mentors new talent to help them achieve their potential and frequently posts about hiring new Solution Advisors for his expanding team.

Media Appearances

Fernando has no verified media appearances

Work History

4-2024
CX Solution Advisory Head, LatinAmerica at SAP
3-2023 - 4-2024
Head of SAP Multi-LoB Solution Advisors - South Latam at SAP
6-2022 - 4-2023
SAP CX Presales Manager NOLA & SOLA at SAP Customer Experience
1-2021 - 6-2022
CX Business Architect - Región Latinoamerica at SAP Customer Experience
1-2013 - 1-2021
LAC Senior Presales Engineer at SAP C4Hana and CX

Education

2019 - 2020
Diplomado en Estrategia de Marketing Digital from Universidad de los Andes (CL)
2010 - 2012
MBA UC from Pontificia Universidad Católica de Chile

More Information

Social Presence :

Prographics :

Exp : N/A Location : Provincia de Santiago, Santiago Metropolitan Region, Chile Job Level : N/A Designation : CX Solution Advisory Head, LatinAmerica at SAP
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Stress on the business value that your product offers
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Fernando

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • Their decision making speed is somewhere in the middle.
  • Can Fernando take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Fernando

Personality Compatibility


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