Fernando Shupe in

Fernando Shupe

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Director, Commercial Enablement at MRO
📍 Syracuse, Utah, United States

Fernando is a sales enablement leader in the health tech industry with deep expertise in product marketing and go-to-market strategy. He focuses on building and supporting high-performing sales organizations. Colleagues describe him as knowledgeable, organized, and driven, and he holds a Master of Health Administration.

He is passionate about personal and professional development, believing in creating diverse paths to success beyond traditional university routes. Fernando keeps up with business trends through publications like The Wall Street Journal and Harvard Business Review, reflecting his commitment to continuous learning.

Unique fact: Fernando describes himself as a "story builder, " not just a storyteller, aiming to bring products to life in a way that creates true value.

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Experience
10 Years
Current Role
Director, Commercial Enablement
Job Level
Mid-senior
Location
Syracuse, Utah, United States
Personality Overview

How Fernando shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Fernando cares about

Sales Enablement
His professional focus is on building frameworks and support systems for high-performing sales organizations in the health technology space.
Product Storytelling
He has a core belief that product marketing is about "story building" to create value and necessity for the end user, not just storytelling.
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Career

Work history

11-2025
Director, Commercial Enablement
MRO
2-2025 - 12-2025
Director of Product Marketing
Q-Centrix
1-2022 - 11-2024
Senior Product Marketing Manager
Collective Health
6-2021 - 1-2022
Senior Product Marketing Manager, Infectious Diseases
QIAGEN
1-2021 - 6-2021
Product Marketing Manager
BioFire Diagnostics, LLC
In the press

Media appearances

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Education
2008 - 2012
Bachelor of Science (B.S.)
University of Utah
2014 - 2016
Master of Health Administration
Saint Joseph's University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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