Fernando Sigüenza in

Fernando Sigüenza

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Director of Engineering at Privalia
📍 Barcelona, Catalonia, Spain

Fernando is a technology leader, currently serving as Director of Engineering at Privalia, with a history as a CTO and founder. He focuses on the human side of tech, writing about empathetic leadership and guiding teams through AI adoption. He holds a technical degree in programming from Universidad Tecnológica Nacional.

Outside of his professional roles, Fernando is passionate about complex, hands-on projects. He is actively developing a sophisticated AI for predicting Formula 1 race strategies and is also involved in a long-term project rebuilding a classic car with his father, showcasing his dedication and mechanical interests.

He is restoring a 1964 Shelby Cobra with his dad, a project he started years ago.

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Experience
10 Years
Current Role
Director of Engineering
Job Level
Mid-senior
Location
Barcelona, Catalonia, Spain
Personality Overview

How Fernando shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Fernando cares about

AI Leadership
Writes articles on leading with empathy and supporting teams through the uncertainty of AI adoption, focusing on human-centric metrics over pure automation.
Future of Development
Believes developers are becoming "orchestrators" who guide AI tools rather than just writing code, a theme he explores in his public writing.
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Career

Work history

8-2025
Director of Engineering
Privalia
4-2025
CTO and Founder
HeyOmia
5-2024 - 4-2025
Vicepresidente de ingeniería
Parser
2-2022 - 4-2025
Technical Director
Parser
1-2021 - 2-2022
Engineer Manager
Parser
In the press

Media appearances

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Education
2012 - 2015
Tecnicatura Superior en Programación
Universidad Tecnológica Nacional
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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