Fernando Sigüenza

Enthusiast
DISC Type : i

Director of Engineering at Privalia

Barcelona, Catalonia, Spain

Overview

Fernando is a technology leader, currently serving as Director of Engineering at Privalia, with a history as a CTO and founder. He focuses on the human side of tech, writing about empathetic leadership and guiding teams through AI adoption. He holds a technical degree in programming from Universidad Tecnológica Nacional.

Outside of his professional roles, Fernando is passionate about complex, hands-on projects. He is actively developing a sophisticated AI for predicting Formula 1 race strategies and is also involved in a long-term project rebuilding a classic car with his father, showcasing his dedication and mechanical interests.

He is restoring a 1964 Shelby Cobra with his dad, a project he started years ago.

Personality Overview

Non-Confrontational

Consensus Focused

Optimistic

They are more about building relationships than just cutting deals.  They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

AI Leadership
Writes articles on leading with empathy and supporting teams through the uncertainty of AI adoption, focusing on human-centric metrics over pure automation.
Future of Development
Believes developers are becoming "orchestrators" who guide AI tools rather than just writing code, a theme he explores in his public writing.
AI Philosophy
Reflects on AI's role as a tool, the limitations of LLMs, and the broader impact of algorithms on creativity and society, referencing thinkers like Borges.

Media Appearances

Fernando has no verified media appearances

Work History

8-2025
Director of Engineering at Privalia
4-2025
CTO and Founder at HeyOmia
5-2024 - 4-2025
Vicepresidente de ingeniería at Parser
2-2022 - 4-2025
Technical Director at Parser
1-2021 - 2-2022
Engineer Manager at Parser

Education

2012 - 2015
Tecnicatura Superior en Programación from Universidad Tecnológica Nacional

More Information

Social Presence :

Prographics :

Exp : 10 Location : Barcelona, Catalonia, Spain Job Level : Mid-senior Designation : Director of Engineering at Privalia
URL has been copied!

Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Maintain high, positive energy and convey confidence
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Fernando

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Fernando take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Fernando

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.