Fernando Vargas

Doer
DISC Type : sd

CEO at Bloom Digitals

Aguascalientes, Mexico

Overview

Fernando Vargas is the CEO of Bloom Digitals, a company dedicated to helping marketing agencies scale by providing top-tier talent at a significantly lower cost. A graduate of the University of Alabama at Birmingham, he focuses on helping businesses expand capacity and boost profit margins.

Fernando values opportunities for collaboration and learning, as demonstrated by his attendance at events like SXSW. He is passionate about connecting with people across industries to share experiences and learn new business strategies, and he is proud of the culture and impact of his growing organization.

After six years of building his company, he recently celebrated the opening of a new headquarters for Bloom Digitals in Aguascalientes, Mexico.

Personality Overview

Strategic Planner

Deliberate Doer

Long-term Focused

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Scaling Agencies
His company's core mission is helping marketing agencies manage client demand and boost profit margins through a smarter, more cost-effective staffing model.
Talent Development
He often discusses the challenges of in-house hiring and training, positioning his company as an expert solution for talent recruitment and development.
Business Networking
Actively attends events like SXSW to connect with industry leaders, share experiences, and discover new strategies through collaboration with brilliant people.

Media Appearances

Fernando has no verified media appearances

Work History

7-2019
CEO at Bloom Digitals

Education

2016 - 2020
Bachelor of Science - BS from University of Alabama at Birmingham

More Information

Social Presence :

Prographics :

Exp : 6 Location : Aguascalientes, Mexico Job Level : Leadership Designation : CEO at Bloom Digitals
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Fernando

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Fernando take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Fernando

Personality Compatibility


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