Fernando Villagomez

Activist
DISC Type : Cd

Software Development Manager - Physical Stores at Amazon

Seattle, Washington, United States

Overview

Fernando Villagomez is a Software Development Manager at Amazon, leading teams that build platforms for physical stores like Whole Foods Market, Amazon Fresh, and Amazon Go. His expertise is in simplifying in-store and fulfillment center execution. He holds an MBA in Global Business & Strategy and is a certified SAFe Agilist.

He is described by colleagues as a proactive, talented, and results-focused leader with a talent for managing people and anticipating risks.

Fernando led the complete technological transformation of every in-store system for The Home Depot across all stores in Mexico.

Personality Overview

Logical And Quick

Meticulous

Perfectionist

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

Physical Retail Tech
His career at Amazon and The Home Depot focuses on innovating in-store systems, from Point of Sale to merchandising tech, for major physical retail brands.
Operational Efficiency
He focuses on simplifying workflows, reducing training burdens, and designing experiences that scale across diverse store types and fulfillment centers.
Omnichannel Strategy
At The Home Depot, he managed the technology portfolio aimed at creating a seamless, interconnected experience for customers between online and physical stores.

Media Appearances

Fernando has no verified media appearances

Work History

9-2020
Software Development Manager - Physical Stores at Amazon
2-2019 - 9-2020
IT Omnichannel Portfolio Manager at The Home Depot México
7-2017 - 2-2019
Store Systems Portfolio Manager at The Home Depot México
10-2015 - 6-2017
Point of Sale & Payments Department Head at The Home Depot México
3-2014 - 10-2015
Point of Sale Architect at OXXO

Education

2018 - 2020
MBA in Global Business & Strategy from EGADE Business School
2018 - 2020
MBA in Global Business & Strategy from University of North Carolina at Charlotte

More Information

Social Presence :

Prographics :

Exp : 15 Location : Seattle, Washington, United States Job Level : Middle Designation : Software Development Manager - Physical Stores at Amazon
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Stress on the business value that your product offers
  • Highlight the competitive differentiation of your product

DONT's

  • Refrain from asking too many questions
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Fernando

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • Their decision making speed is somewhere in the middle.
  • Can Fernando take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Fernando

Personality Compatibility


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