Ferril Sorenson

Inspirer
DISC Type : di

President at Sorenson2

Fort Wayne, Indiana, United States

Overview

Ferril has no verified overview

Personality Overview

Fast Adopter

Generous

Achievment Oriented

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Ferril has no verified topics they care about

Media Appearances

Ferril has no verified media appearances

Work History

4-2016
President at Sorenson2
3-2009 - 4-2016
Vice President Worldwide Internal Audit at Biomet
7-2003 - 1-2009
Vice President, Internal Audit at Applied Biosystems
2003 - 2008
Vice President, Internal Audit at Life Technologies (formerly Applied Biosystems, Inc)
10-1991 - 11-2000
Vice President, Audit and Business Ethics at Mallinckrodt

Education

1971 - 1978
Masters of Accountancy from Brigham Young University

More Information

Social Presence :

Prographics :

Exp : 36 Location : Fort Wayne, Indiana, United States Job Level : N/A Designation : President at Sorenson2
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Insights For Selling To Ferril

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Refer to testimonials from well known people to highlight the value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ferril is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Ferril

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Ferril move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Ferril take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Ferril

Personality Compatibility


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