Figen Ayan

Inquirer
DISC Type : cd

Seatrade Cruise Ambassador - Port Innovation & Community Engagement at Seatrade Cruise

Istanbul, Istanbul, Türkiye

Overview

Figen Ayan is a distinguished leader with over 30 years in cruise tourism and port development. As Founder of Ayan Consulting and a European Commission Expert, she leverages her experience from leading projects like the $1. 7B Galataport Istanbul. She is a graduate of Université Paris-Sorbonne.

Figen is a dual French-Turkish citizen who is passionate about personal development and alternative therapies. She is a licensed Somatic Experiencing® therapist, a body-oriented approach to healing trauma and stress. She also shows an appreciation for Persian poetry, having quoted the poet Hafez of Shiraz.

Unique fact: Figen was instrumental in developing the worlds first underground cruise terminal at Galataport Istanbul, a groundbreaking project that redefined port infrastructure.

Personality Overview

Judgemental

Demanding

ROI Conscious

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Port Innovation
Her career is defined by innovation, notably leading the creation of the world's first underground cruise terminal. Her Seatrade ambassador role focuses on this area.
Sustainable Tourism
As a European Commission Expert and former MedCruise President, she focuses on sustainability, including her contribution to the "Restore Our Ocean and Waters by 2030" mission.
Community Engagement
Her role as a Seatrade Cruise Ambassador and her consulting work emphasize reconnecting cruise activity with local communities and creating human-centric solutions.

Media Appearances

Figen Ayan becomes an Ambassador for Seatrade Cruise. Featured in Seatrade Cruise

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Seatrade Cruise Talks - In Conversation with Figen Ayan, MedCruise. Featured in YouTube

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My First Cruise Connections: Figen Ayan, founder, Ayan Consulting. Featured in Seatrade Cruise

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Work History

5-2025
Seatrade Cruise Ambassador - Port Innovation & Community Engagement at Seatrade Cruise
11-2024
Founder at Ayan Consulting
European Commission at Freelance
9-2024
Honorary President at MedCruise
9-2024 - 11-2024
Member Board of Directors at MedCruise

Education

1990 - 1994
Licence from Université Paris-Sorbonne
1990 - 1994
Lettres Modernes from Université Paris-Sorbonne

More Information

Social Presence :

Prographics :

Exp : 27 Location : Istanbul, Istanbul, Türkiye Job Level : Leadership Designation : Seatrade Cruise Ambassador - Port Innovation & Community Engagement at Seatrade Cruise
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Insights For Selling To Figen

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Refer to testimonials from others in similar positions
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Figen is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Figen

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Figen move?

  • Their decision making speed is somewhere in the middle.
  • Can Figen take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Figen

Personality Compatibility


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