Fiona Darley

Initiator
DISC Type : Di

Guest Lecturer at Durham University Business School

Leeds, England, United Kingdom

Overview

Fiona Darley is the founder of FB Comms, a Leeds-based content marketing agency specializing in PPC, paid social, and content with personality. Described by colleagues as proactive, diligent, and knowledgeable, she is also a keynote speaker and guest lecturer at Durham University Business School. Her agency was named EU Content Startup of The Year.

Outside of her marketing agency, Fiona is a stand-up comedian who performs internationally in cities like New York and Miami. She has a passion for dogs, having co-founded a dog training app, and is actively involved in her local community as a committee member for a professional networking club in Leeds.

She is a marketing agency founder who is also a performing comedian.

Personality Overview

Risk-Accepting

Friendly Challenger

Conviction Driven

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Content with Personality
Her agency's mission is to create "killer content" with a sense of humor, moving beyond boring marketing to engage clients and audiences.
Paid Ad Strategy
Manages significant monthly ad budgets for clients and frequently shares insights on optimizing ad spend and performance on social media.
Stand-up Comedy
Maintains an active career as a comedian, launching a personal comedy website and performing in international comedy scenes.

Media Appearances

Fiona has no verified media appearances

Work History

2-2023 - 3-2023
Guest Lecturer at Durham University Business School
12-2022 - 9-2024
Committee Member at The After Work Club
2-2021 - 9-2021
Co-Founder at GetWelp
12-2020 - 8-2021
Digital Marketing Consultant at Welcome to Yorkshire
2-2020
Founder & Director at FB Comms

Education

2013 - 2017
Bachelor of Arts (BA) from Nottingham Trent University
2006 - 2013
Mathematics from Woodhouse Grove School

More Information

Social Presence :

Prographics :

Exp : 6 Location : Leeds, England, United Kingdom Job Level : Leadership Designation : Guest Lecturer at Durham University Business School
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Insights For Selling To Fiona

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Refer to testimonials from well known people to highlight the value of your product
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fiona is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Fiona

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Fiona move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Fiona take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Fiona

Personality Compatibility


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