Fiona McKenzie

Enthusiast
DISC Type : i

President, Europe at Marketbridge

London, England, United Kingdom

Overview

Fiona McKenzie serves as President, Europe at Marketbridge, a B2B technology marketing specialist with over 20 years of experience. She focuses on driving marketing transformation for clients by uniting consulting, data, and creative services. A graduate of the University of Portsmouth, she previously founded and led Revere Agency before its acquisition.

Fiona is a passionate advocate for building high-performance, inclusive workplace cultures. She serves as a Non-Executive Director for Wotter, an AI-driven employee engagement platform, and actively speaks on topics like psychological safety and mentorship, aiming to create environments where every team member can thrive.

She was honored as the 2024 CRN Executive Mentor of the Year for her commitment to championing women in leadership across the technology and channel ecosystem.

Personality Overview

Amiable & Agreeable

Consensus Focused

Non-Confrontational

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

B2B Marketing Transformation
Her entire career is focused on supporting technology companies to drive transformation across their end-to-end marketing ecosystem, from strategy to activation.
Go-to-Market Coherence
She argues that many B2B growth models are fragmented and believes true progress requires aligning strategy, data, creative, and activation into one coherent engine.
Mentorship in Tech
Recognized as the 2024 CRN Executive Mentor of the Year, she is a vocal advocate for mentoring and developing talent within the technology industry.

Media Appearances

Marketbridge Appoints Fiona McKenzie as President of Europe. Featured in Yahoo Finance

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Marketbridge Appoints Fiona McKenzie as President of Europe. Featured in Manila Times

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Work History

4-2026
President, Europe at Marketbridge
9-2025 - 4-2026
Managing Director Europe at Marketbridge
2-2025
Non Executive Director at Wotter
12-2022 - 8-2025
Chief Executive Officer at Revere Agency
12-2021 - 12-2022
Chief Operating Officer at Revere Agency

Education

Communication and Media Studies from University of Portsmouth

More Information

Social Presence :

Prographics :

Exp : 19 Location : London, England, United Kingdom Job Level : Senior Designation : President, Europe at Marketbridge
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Insights For Selling To Fiona

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fiona is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Fiona

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Fiona move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Fiona take some risk or not?

  • They can take some low-probability risks if needed.

You And Fiona

Personality Compatibility


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