Fiona Walters

Initiator
DISC Type : Di

CEO, UK & Europe at Serco

United Kingdom

Overview

Fiona is the CEO of UK & Europe at Serco, bringing over 20 years of senior leadership experience in developing strategy and driving business development. Previously at G4S, she was Regional CEO for UK & Ireland, leading over 30, 000 people, and Chief Commercial Officer for the Americas. People who have worked with her describe her as passionate, visionary, and ethical.

Fiona is a passionate advocate for diversity and inclusion, with a focus on encouraging more women to build careers in business. Recommendations highlight her reputation as an approachable and fair leader with an open-door policy, who excels at connecting with and motivating her teams to perform at their best.

She has successfully managed business development, sales, and marketing operations across more than 95 countries.

Personality Overview

Conviction Driven

Impact-Oriented

Confident

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Public Service Impact
Her current role focuses on delivering critical government services, and she has stated her belief that her work contributes to making societies safer.
Women in Business
She is a vocal advocate for advancing women in the workplace and has led initiatives to improve the recruitment and promotion of female employees.
Customer-Centric Growth
Her leadership style is described as customer-centric, and she has stated that a key priority is to better understand customer needs to design winning solutions.

Media Appearances

Serco appoints Fiona Walters as UK & Europe CEO. Featured in PeopleMatters Global

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Fiona Walters takes over as Serco’s UK & Europe CEO. Featured in ADS Advance

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Serco appoints Fiona Walters as CEO for UK & Europe division, ETHRWorldEMEA. Featured in Economic Times – HRME

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Work History

3-2026
CEO, UK & Europe at Serco
5-2022 - 7-2025
Regional CEO, UK & Ireland at G4S
9-2021 - 5-2022
EVP, Sales & Marketing, International and President, G4S Secure Solutions International at Allied Universal
9-2018 - 9-2021
EVP/Chief Commercial Officer - Americas and President, G4S Secure Solutions Int'l at G4S
10-2015 - 8-2018
Chief Corporate Development Officer, G4S Americas at G4S

Education

1995 - 1996
Company Direction from Institute of Directors (IoD)
Strategic Leadership Program from Roffey Park Institute

More Information

Social Presence :

Prographics :

Exp : 33 Location : United Kingdom Job Level : Leadership Designation : CEO, UK & Europe at Serco
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Insights For Selling To Fiona

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Look like someone who is on top of their game
  • Clearly address the competitive aspects

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fiona is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Fiona

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Fiona move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Fiona take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Fiona

Personality Compatibility


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