Flávia Latella

Researcher
DISC Type : Cs

Coordenadora da Comissão de Ouvidoria – ABBC at ABBC - Associação Brasileira de Bancos

Belo Horizonte, Minas Gerais, Brazil

Overview

Flávia Latella is the Legal and Ombudsman Superintendent at Inter, with nearly 20 years of experience in corporate law. She specializes in regulatory risk, customer experience, and applying AI to the legal field. A graduate of PUC Minas, she also coordinates the Ombudsman Commission at the Brazilian Association of Banks (ABBC).

Based on colleague recommendations, Flávia is perceived as a strategic, transparent, and inspiring leader. She is known for creating a productive, light, and engaging work environment, and is admired for her relentless drive to find innovative solutions and her ability to build strong professional relationships.

Flávia co-developed a project on over-indebtedness that received an honorable mention from the National Council of Justice for its contribution to conflict resolution.

Personality Overview

Soft Communicator

Perfectionist

Detail Oriented

They do not like taking risks at all and go for proven options in the end.  They tend to be clear about their needs and limitations and are unlikely to promise too much. They are always well-planned and adopt a systematic approach.

Topics They Care About

AI in Legal
Her responsibilities include applying artificial intelligence to legal matters, and she actively participates in events discussing technology's future in the legal industry.
Customer Experience (CX)
Leads the Ombudsman department at Inter and a related commission at ABBC, focusing on customer experience, regulatory issues, and consumer protection.
Conflict Resolution
Co-created an award-winning project focused on good practices for resolving cases of consumer over-indebtedness, demonstrating a commitment to conciliation.

Media Appearances

Flávia has no verified media appearances

Work History

3-2024
Coordenadora da Comissão de Ouvidoria – ABBC at ABBC - Associação Brasileira de Bancos
11-2023
Superintendente Juridico e Ouvidoria at Inter
10-2021 - 9-2023
Gerente Executiva Juridico & Ouvidoria at Inter
11-2020 - 9-2021
Gerente Executiva de Ouvidoria at Inter
10-2009 - 10-2020
Gerente jurídico at Marcelo Tostes Advogados

Education

2020 - 2022
Master of Business Administration - MBA from Pontifícia Universidade Católica do Rio Grande do Sul
2002 - 2007
Bacharelado from PUC Minas

More Information

Social Presence :

Prographics :

Exp : 16 Location : Belo Horizonte, Minas Gerais, Brazil Job Level : N/A Designation : Coordenadora da Comissão de Ouvidoria – ABBC at ABBC - Associação Brasileira de Bancos
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Insights For Selling To Flávia

During A Call Or A Meeting

DO's

  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Flávia is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Flávia

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Flávia move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Flávia take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Flávia

Personality Compatibility


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