Florian Dieckmann

Critic
DISC Type : C

VP Corporate Communication & Government Relations at Beiersdorf

Hamburg, Hamburg, Germany

Overview

Florian is the VP of Corporate Communication & Government Relations at Beiersdorf, with extensive leadership experience in public affairs and stakeholder management within regulated sectors like pharmaceuticals. He holds an MBA from Quadriga University of Applied Sciences and a diploma in ESG, underscoring his expertise in integrating communication with key business and policy objectives.

He values working in agile environments that foster diversity of thought and is focused on talent development and retention. Florian is a forward-looking leader, actively engaging in discussions about the future of the communications industry and its role in navigating complex economic and geopolitical landscapes.

Unique fact: Florian hosted Beiersdorfs first-ever policy event in Brussels, focusing on balancing regulation and global competitiveness for the cosmetics industry.

Personality Overview

Objective Thinker

Negotiator

Precise

They don’t appreciate bells and whistles unless backed by data.  They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

EU Regulation
He actively shapes policy discussions, having recently hosted an event in Brussels on balancing EU regulation with the global competitiveness of the cosmetics industry.
ESG Strategy
Holds a "Diploma in ESG with Distinction, " indicating a strong focus on integrating environmental, social, and governance principles into corporate strategy and communications.
Future of Communications
As a speaker at the PR Report Awards, he discussed the impact of AI on the PR profession and the importance of managing complex polarities.

Media Appearances

Florian has no verified media appearances

Work History

9-2025
VP Corporate Communication & Government Relations at Beiersdorf
1-2024 - 9-2025
VP Global Corporate Affairs at Grünenthal Group
1-2021 - 12-2023
VP Global Communication at Grünenthal Group
9-2020 - 1-2021
Director External Affairs JEM&A at AbbVie
1-2017 - 9-2020
Director Global Public Affairs / Communications Immunology at AbbVie

Education

2013 - 2016
Master of Business Administration (MBA) from Quadriga University of Applied Sciences
Bachelor of Arts - BA from SRH Berlin School of Design and Communication

More Information

Social Presence :

Prographics :

Exp : 21 Location : Hamburg, Hamburg, Germany Job Level : Senior Designation : VP Corporate Communication & Government Relations at Beiersdorf
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Insights For Selling To Florian

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Florian is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Florian

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Florian move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Florian take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Florian

Personality Compatibility


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