Florian Franken

Examiner
DISC Type : cs

Business Development at HEIDELBERG AMPERFIED

Sinsheim, Baden-Württemberg, Germany

Overview

Florian Franken is a strategist in Business Development and Product Management at HEIDELBERG AMPERFIED, focusing on e-mobility charging and fleet management solutions. He previously led the successful market introduction of the Speedmaster CX 104 printing machine at parent company Heidelberger Druckmaschinen AG and holds an MBA from ESB Business School.

Personality Overview

Late Adopter

Tough To Convince

Unexpressive

They do not like taking risks at all and go for proven options in the end.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

E-Mobility Charging
He is a strategist at HEIDELBERG AMPERFIED, a company shifting focus to commercial and public EV charging and fleet management solutions.
Printing Technology
As the former product manager for the Speedmaster CX 104 at Heidelberger Druckmaschinen, he has deep expertise in printing machinery and its market introduction.
Go-to-Market Strategy
His roles in product management and business development involve bringing complex technological products, like charging solutions and printing presses, to market successfully.

Media Appearances

Florian has no verified media appearances

Work History

5-2022
Business Development at HEIDELBERG AMPERFIED
10-2015 - 6-2022
Head of Product Management Standardmachines at Heidelberger Druckmaschinen AG
1-2013 - 9-2015
Assistant to the Management Board at Heidelberger Druckmaschinen AG
1-2009 - 12-2012
Consultant at Heidelberger Druckmaschinen AG

Education

2011 - 2014
Master of Business Administration - MBA from ESB Business School, Reutlingen University
2004 - 2007
Bachelor of Science from Bergische Universität Wuppertal

More Information

Social Presence :

Prographics :

Exp : 16 Location : Sinsheim, Baden-Württemberg, Germany Job Level : N/A Designation : Business Development at HEIDELBERG AMPERFIED
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Insights For Selling To Florian

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Florian is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Florian

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Florian move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Florian take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Florian

Personality Compatibility


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