Florian Jaeger

Questioner
DISC Type : c

Interim CFO at Self-employed

Wiesbaden, Hesse, Germany

Overview

Florian Jaeger is an accomplished finance executive, recently appointed as Chief Financial Officer at Wiedenmann GmbH. His expertise spans M&A, digital transformation, and IT, honed through roles like Interim CFO and Director of Finance at companies including delta pronatura and cosnova GmbH. He is an alumnus of HHL Leipzig and Saïd Business School, University of Oxford.

His background is unique for a finance leader, as he co-founded and served as CEO for Viator Online GmbH, a venture capital-backed online platform that he successfully exited.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Systematic

It is quite likely of them to ask for pricing or other concessions.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

M&A Transactions
His professional specialties and interim CFO focus explicitly include M&A readiness, indicating a core area of his financial strategy expertise.
Digital Transformation
He has consistently held responsibility for digital initiatives, including BI and serving on digital strategy teams, throughout his senior leadership roles.
Entrepreneurship & Exits
As the co-founder and CEO of a VC-backed platform, Viator Online GmbH, he successfully navigated the entire entrepreneurial journey, including financing rounds and an exit.

Media Appearances

Florian has no verified media appearances

Work History

10-2024
Interim CFO at Self-employed
2-2019 - 2025
Kaufmännischer Geschäftsleiter at delta pronatura Dr. Krauss & Dr. Beckmann KG
2015 - 2018
Director Finance & Controlling at cosnova GmbH
2014 - 2015
Director Finance and Controlling at Euromaster
2013 - 2014
Director Controlling and Planning at cosnova GmbH

Education

Oxford Finance Programme from Saïd Business School, University of Oxford
2002 - 2004
MSc from HHL Leipzig Graduate School of Management

More Information

Social Presence :

Prographics :

Exp : 22 Location : Wiesbaden, Hesse, Germany Job Level : Leadership Designation : Interim CFO at Self-employed
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Insights For Selling To Florian

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Florian is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Florian

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Florian move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Florian take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Florian

Personality Compatibility


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