Florian Zimmermann

Questioner
DISC Type : c

Senior Strategic Marketing Manager at SMA Solar Technology AG

Greater Kassel Area, Germany

Overview

Florian Zimmermann is a Senior Strategic Marketing Manager at SMA Solar Technology AG, leveraging an extensive automotive marketing background from Fiat Chrysler Automobiles. He focuses on the commercial and industrial solar segment and holds a Diplom-Kaufmann from The University of Göttingen.

He recently spearheaded the launch of the "FULL OF ENERGY" positioning campaign for SMAs commercial and industrial business unit.

Personality Overview

Value Seeker

Systematic

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

B2B Marketing
He is currently leading a new positioning campaign, "FULL OF ENERGY", for SMA's commercial and industrial segment.
Energy Storage Solutions
Actively promotes new products like the SMA Storage XL Package, a commercial energy storage system designed for simplicity and security.
Automotive Marketing
Spent over a decade in various marketing and sales roles for the Fiat Professional brand at FCA Fiat Chrysler Automobiles.

Media Appearances

Florian has no verified media appearances

Work History

3-2021
Senior Strategic Marketing Manager at SMA Solar Technology AG
10-2018 - 3-2021
Senior Global Marketing Manager at SMA Solar Technology AG
2-2013 - 9-2018
Head of Marketing, Fiat Professional at FCA Fiat Chrysler Automobiles
7-2010 - 3-2013
Area Manager, Sales at FCA Fiat Chrysler Automobiles
9-2008 - 6-2010
Product Manager, Marketing at FCA Fiat Chrysler Automobiles

Education

Diplom-Kaufmann from The University of Göttingen

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Kassel Area, Germany Job Level : Middle Designation : Senior Strategic Marketing Manager at SMA Solar Technology AG
URL has been copied!

Insights For Selling To Florian

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Florian is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Florian

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Florian move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Florian take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Florian

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.