Senior Strategic Marketing Manager at SMA Solar Technology AG
📍 Greater Kassel Area, Germany
Florian Zimmermann is a Senior Strategic Marketing Manager at SMA Solar Technology AG, leveraging an extensive automotive marketing background from Fiat Chrysler Automobiles. He focuses on the commercial and industrial solar segment and holds a Diplom-Kaufmann from The University of Göttingen.
He recently spearheaded the launch of the "FULL OF ENERGY" positioning campaign for SMAs commercial and industrial business unit.
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Experience
20 Years
Current Role
Senior Strategic Marketing Manager
Job Level
Middle
Location
Greater Kassel Area, Germany
Personality Overview
How Florian shows up
Value Seeker
Systematic
Cautious & Analytical
It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.
Priorities
Topics Florian cares about
B2B Marketing
He is currently leading a new positioning campaign, "FULL OF ENERGY", for SMA's commercial and industrial segment.
Energy Storage Solutions
Actively promotes new products like the SMA Storage XL Package, a commercial energy storage system designed for simplicity and security.
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Career
Work history
3-2021
Senior Strategic Marketing Manager
SMA Solar Technology AG
10-2018 - 3-2021
Senior Global Marketing Manager
SMA Solar Technology AG
2-2013 - 9-2018
Head of Marketing, Fiat Professional
FCA Fiat Chrysler Automobiles
7-2010 - 3-2013
Area Manager, Sales
FCA Fiat Chrysler Automobiles
9-2008 - 6-2010
Product Manager, Marketing
FCA Fiat Chrysler Automobiles
In the press
Media appearances
No media yetWe could not find public media appearances for this person.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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