Stefan Nickel

Enthusiast
DISC Type : i

Head Of Digital Marketing at WAREMA Renkhoff SE

Marktheidenfeld, Bavaria, Germany

Overview

Stefan Nickel is a marketing leader with over two decades of experience, specializing in brand strategy and MarTech. His career includes pivotal marketing roles at major brands like PlayStation and Sony, and he now drives digital marketing transformation at WAREMA Renkhoff SE.

Stefan describes himself as a lover of "the dolce vita, " a devotee of great coffee, and a fan of cute little robots. He is also a true enthusiast for creative and engaging advertising, frequently sharing examples he finds compelling.

He has transitioned from marketing entertainment products for PlayStation to his current role as a "Sunlight Manager. "

Personality Overview

Optimistic

Story Driven

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

AI in Marketing
He identifies as an AI enthusiast and frequently posts about AI's role in content creation, advertising, and business strategy.
Marketing Transformation
His professional headline states he is focused on "Driving Marketing Transformation, " reflecting his current strategic priorities.
Brand Strategy
With a career spanning since 2002 at brands like Sony and PlayStation, he has deep experience in building and commercializing major brands.

Media Appearances

Stefan has no verified media appearances

Work History

12-2020
Head Of Digital Marketing at WAREMA Renkhoff SE
7-2016 - 12-2020
Head of Marketing Communications at WAREMA Renkhoff SE
2012 - 6-2016
Director Marketing & Communications International at Frankfurt Book Fair
2010 - 2012
Senior Marketing Manager at Sony Network Entertainment Int'l (SNEI)
6-2006 - 6-2010
Senior Software Product Manager & Marketing at Sony Computer Entertainment

Education

Stefan has no verified education history

More Information

Social Presence :

Prographics :

Exp : 32 Location : Marktheidenfeld, Bavaria, Germany Job Level : Mid-senior Designation : Head Of Digital Marketing at WAREMA Renkhoff SE
URL has been copied!

Insights For Selling To Stefan

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Maintain high, positive energy and convey confidence
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stefan is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Stefan

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Stefan move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Stefan take some risk or not?

  • They can take some low-probability risks if needed.

You And Stefan

Personality Compatibility


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