Steffen Sudhoff

Examiner
DISC Type : cs

Head of Marketing at OBO Bettermann Group

Menden, North Rhine-Westphalia, Germany

Overview

Steffen Sudhoff serves as the Head of Marketing for the OBO Bettermann Group, having advanced through key digital leadership positions within the company, including Head of E-commerce and Head of OBO Digital. His career demonstrates a strong focus on driving digital transformation and marketing strategy in the B2B sector.

He earned a Bachelor of Arts from the Fachhochschule Südwestfalen, which provided the foundation for his professional career. His work involves close collaboration with partners to develop customer-centric digital solutions with tangible value.

He takes a notably hands-on approach to event marketing, personally getting involved in the on-site construction and promotion of the companys large-scale trade show booths.

Personality Overview

Late Adopter

Tough To Convince

Overcautious

They do not like taking risks at all and go for proven options in the end.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Trade Show Marketing
He is heavily involved in the on-the-ground execution and promotion of OBO Bettermann's presence at major industry events like the Light + Building trade fair.
B2B Digitalization
His career progression from E-Commerce Manager to Head of Digital and Marketing highlights his expertise in leading digital transformation within a traditional industry.
Customer-centric Solutions
He emphasizes developing solutions with genuine added value for customers through collaborative and trust-based partnerships with technology firms.

Media Appearances

Steffen has no verified media appearances

Work History

7-2025
Head of Marketing at OBO Bettermann Group
1-2022
Head of OBO Digital at OBO Bettermann Group
7-2020 - 12-2021
Head of E-commerce, Web- & Appdevelopment at OBO Bettermann Group
1-2016 - 6-2020
E-Commerce-Manager at OBO Bettermann Group
4-2011 - 12-2015
Projektmanager at DIXENO GmbH

Education

Bachelor of Arts - BA from Fachhochschule Südwestfalen

More Information

Social Presence :

Prographics :

Exp : 14 Location : Menden, North Rhine-Westphalia, Germany Job Level : Mid-senior Designation : Head of Marketing at OBO Bettermann Group
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Insights For Selling To Steffen

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steffen is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Steffen

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Steffen move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Steffen take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Steffen

Personality Compatibility


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