Forrest Burnson

Examiner
DISC Type : cs

Retention Marketing Manager at Qwick

Chattanooga, Tennessee, United States

Overview

Forrest is a digital marketing professional specializing in retention, CRM technology, and lifecycle automation. An ex-journalist with a Masters from The University of Texas at Austin, he blends data reporting and storytelling to optimize customer journeys for major brands. He currently serves as a Retention Marketing Manager at Qwick.

Outside of his marketing career, Forrest maintains a strong passion for the craft of journalism, with a focus on compelling storytelling and in-depth reporting. This interest was cultivated during his time as a journalist and continues to inform his professional work.

As a graduate student, he was the project manager for a multimedia report that won the 2014 Online News Association award for Best Student Project.

Personality Overview

Tough To Convince

Process Oriented

Unexpressive

They tend to be clear about their needs and limitations and are unlikely to promise too much.  Being observant comes to them naturally. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Retention Marketing
His current and previous roles are focused on retention marketing, managing email, and SMS communications to enhance customer loyalty and journeys.
CRM & Automation
His expertise lies in CRM technology and lifecycle automation, with deep knowledge of various email marketing and CRM platforms like Klaviyo.
Journalism & Storytelling
A self-described "recovering ex-journalist, " he has a passion for words and storytelling, which he applies to his content strategy work.

Media Appearances

Forrest has no verified media appearances

Work History

3-2025
Retention Marketing Manager at Qwick
10-2023 - 3-2025
Retention Marketing Manager at Gigpro
10-2021 - 10-2023
CRM Marketing Manager at Pangaea
4-2019 - 9-2021
Senior Specialist, CRM & Email at Tinuiti
4-2017 - 4-2019
Specialist, CRM & Email at Tinuiti

Education

M.A. from The University of Texas at Austin
B.A. from The University of the South

More Information

Social Presence :

Prographics :

Exp : 13 Location : Chattanooga, Tennessee, United States Job Level : Middle Designation : Retention Marketing Manager at Qwick
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Insights For Selling To Forrest

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Forrest is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Forrest

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Forrest move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Forrest take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Forrest

Personality Compatibility


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